Ferrari boss confirms hybrid Enzo replacement in 2012
The main purpose of the recent business statement which served to confirm the Ferrari hybrid Enzo replacement was to announce the results for the first quarter of 2012. Ferrari pulled in revenue of $715+ million US Dollars and net profit of $54.1 million USD through the first three months of 2012 while moving 1,733 new vehicles. This accounted for year over year gains (compared to Q1 2011) of 13.2% in revenue, 17.2% in net profit and 11.5% in vehicles delivered. In addition, the company saw growth of 16% in the US, 31% in the UK, 24% in Germany and 23% in the Middle East – with the company statement giving a special nod to the US market as the company’s “most important market”. The company also saw a 10% increase in “brand activities”, which includes things like licensing and other forms of income that are not directly based on the sale of vehicles.
Ferrari attributes much of the company’s success through the first quarter of 2012 to the popularity of the new Ferrari Four, the Ferrari California, and the coupe/convertible versions of the Ferrari 458. The company also boasts that 100% of the Ferrari models sold this year have been fully customized by their new Tailor Made program, which allows each buyer to personalize every inch of the car – inside and out. These first quarter results do not include the new Ferrari F12 Berlinetta, which will begin reaching buyers from the 50 Ferrari dealerships around the globe later this year.
Toward the end of the press release addressing Ferrari’s 2012 first quarter success was the following quote by Chairman Luca di Montezemolo:
"After an extraordinary 2011, starting the year with all the economic indicators on the rise is very satisfying indeed. We have a complete new model range brimming with technological innovations, and which deliver significant reductions in fuel consumption and emissions, down by 30 per cent on average. At the end of the year, we'll also be unveiling the new Enzo, a limited series model and our first ever hybrid car."