The survey makes for a good read. The breakdown includes differences between age groups, level of expertise, national region, and more. Overall, the Ford Mustang was the most desired, but did not make the number one spot for either gender. In fact, the Mustang sits in the middle ranks for both genders, but cars like the Tesla scored high for men, but comparatively low for women, making the average a bit lower than the Mustang.
Tesla Scores High Among Millennials
The survey's age groups indicate a preference for the newer technology of the Tesla for the youngest group tested, Millennials. Gen X dreamed of a Camaro, and Babyboomers wanted a Corvette. It's interesting to note that these cars follow the same time pattern as the participants. The oldest generation wanted the car introduced the earliest, the middle generation wanted the middle car, and the youngest generation wanted the most current and advanced technology.It would be interesting to see how recent news affects the public perception of the luxury electric vehicle.
Difference regions of the country showed differences as well. The Midwestern and Southeastern region showed preference for the Mustang, while the Coasts and the Southwest preferred the Tesla. This follows the trend in the coastal areas which have showed greater receptivity to alternative fuels. Oddly, the most popular dream car in the Rocky Mountain region didn't make it onto the top list at all: the Range Rover, likely due to its rugged offroad reputation.
Lots of Interesting Information
The survey, which can be found here, provides lots of interesting statistics for the reader. Beyond those listed here, Gold Eagle found what priorities the various groups and regions had in their idea of a luxury car. Another interesting anomaly was the men's most desired traits for a dream car. The men wanted four-wheel-drive, and yet the only car with true four-wheel-drive, the Wrangler, is the least popular in the overall test. I'd encourage you to check the survey out. It's an interesting cross-section of the automotive market in the U.S.