Dodge Celebrates the 2021 Challenger's Unmatched Power With Billie Eilish
Dodge is using a new song from singing sensation Billie Eilish to highlight the incredible power in its SRT Hellcats, including the 2021 Dodge Challenger, 2021 Dodge Charger and Durango SUV. Dodge’s new campaign coincides with the release of Eilish’s 2nd album entitled “Happier than Ever”.
The new Dodge campaign features Eilish’s new song “Oxytocin”. In the video, called “Power Uncaged”, a woman’s voice says “Power can’t be tempered, silenced or caged. It can only be set free.” The video has the tag line “Domestic, not domesticated”.
The video celebrates the raw power of Dodge and Billie Eilish, encouraging people to let their true power free.
“Billie is one of the most creative and innovative artists of our generation,” said Olivier François, Global Chief Marketing Officer, Stellantis. “The power and subtlety of her music perfectly embody the spirit of the Dodge brand. Her new song ‘Oxytocin’ makes the perfect soundtrack for our ‘Power Uncaged’ campaign.”
According to Medical News Today,
Oxytocin is a hormone and a neurotransmitter that is associated with empathy, trust, sexual activity, and relationship-building. “It is sometimes referred to as the “love hormone,” because levels of oxytocin increase during hugging and orgasm.” It may also have benefits as a treatment for depression and anxiety.
Dodge//SRT has built its recent reputation on harnessing incredible power and performance for its SRT Hellcat models.
For the 2021 model year, Dodge offers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock. It also has the new 797-horsepower Dodge Charger SRT Redeye, the most powerful mass-produced sedan in the world. For the SUV crowd, there is a new 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever. According to Dodge, “Combined, these three muscle cars make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup”.
In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study. The Dodge brand also ranked No. 1 in the J.D. Power APEAL Study. These results are historic because it marks the first time a domestic brand has earned top spots in both J.D. Power studies in the same year.
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