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Asking For A Friend: When Canada Will Get More Electrified Kias

Recently, a Canadian reader asked me if I had any idea of how Kia’s electrified vehicle production is moving along and when countries might expect deliveries (and the Canadian market in particular). I reached out to Kia to see if I could get an answer and any advice for those anxiously waiting on an electrified Kia.

Here’s what I asked:

  • What might the average wait times be (for electrified Kias)?
  • Are there any delays holding up Canadian deliveries?
  • Can you offer general information about allocation volumes for Canada and typical time frames for delivery?

I mentioned to the contact at Kia that I reached out to that follow-up with Kia dealers and Kia corporate failed to yield satisfactory results. So I asked if the contact at Kia had any advice for customers too. When I get approval to cite my source and the full response I received, I will update the article with that information. Until then, here’s a summary of the reply:

Demand for EV’s and products like the Sorento PHEV/HEV is growing, not just in Canada, but around the world. This demand along with industry wide chip shortages, has affected production and availability. Global production remains uncertain and it is difficult to accurately forecast production volume and capacity. Kia Canada is working to reduce current wait times. Kia dealerships should have the most accurate wait time information and customers should reach out to their dealers regarding wait times.

This response may or may not be of much satisfaction to customers who are hungry for more detailed information, but I suggest reading it closely and getting creative in response. If Kia is steering customers back to the dealers, and (as was the case for the reader who reached out to me) if the dealer one is working with isn’t having much luck getting questions answered, try reaching out to a different dealer, perhaps one that does a higher volume of sales of Kia’s electrified vehicles in another city or town. Another thought might be to reach out to dealers that are active online in reviewing Kia’s electrified vehicles, like Brantford Kia in Ontario. They may be able to get better information about delivery patterns and may even be able to help you find the car you are looking for faster than your local dealer.

The other thing to take away from this response is that the automotive industry is still being impacted by global semiconductor shortages, and likely will be for some time. Unfortunately, the only thing we can do about that is to adapt and adjust expectations. It might mean driving an older car longer, spending some money to keep it running, or making do without for a while. And if waiting simply isn’t an option, then we may have to either search further afield or, unfortunately, prepare to pay more or to purchase or lease a different vehicle that may not be our first choice. Any way you slice it, it’s a frustrating, bothersome situation and not only do I feel for anyone in this situation, I have been through it myself. This time last year, I figured it was going to be very difficult to get my hands on a Kia Sorento PHEV if I waited or took my time to shop around. I know I could have paid a little less than I did (my dealer stuck me with an $8,000 market adjustment), but I wasn’t willing to keep putting money into my former car (I had just spent over $1,300 fixing it not 6 months after the bumper-to-bumper expired which would have covered the expense) and I really wanted the larger vehicle for its utility. In essence, I had already been “waiting” on a vehicle like the Sorento PHEV for 4 years.

What are your thoughts on this situation? Would you prefer to wait, to change your purchasing plans (i.e. buy a different vehicle), or do something else if you were in the market for a new electrified vehicle, Kia or otherwise, and it was taking too long to show up? Please leave any feedback below.

Image courtesy of Justin Hart

Justin Hart has owned and driven electric vehicles for over 14 years, including a first generation Nissan LEAF, second generation Chevy Volt, Tesla Model 3, an electric bicycle and most recently a Kia Sorento PHEV. He is also an avid SUP rider, poet, photographer and wine lover. He enjoys taking long EV and PHEV road trips to beautiful and serene places with the people he loves. Follow Justin on Twitter for daily KIA EV news coverage.

Comments

Stan (not verified)    October 4, 2022 - 9:52AM

Hi Justin, After much prodding, I finally received an answer to my question on delivery. The dealership has been very supportive but can't say the same for KIA Canada. Here's the reply I wanted:
All green vehicles (EV/HEV/PHEV) have extended wait times due to the limited amount of inventory and customer demand.

The current ETA time for this customer is Oct-Dec 2023.

Validated 6000040053 My.Name
HCW6D5G1GEV2KK120 SORENTO (MQ4 PHEV) EX+ 2023
KLG WK ABT WK 02/08/2022 (the last is my order date) Originally told Oct 2022 delivery

Enjoy your articles. Cheers

Justin Hart    October 5, 2022 - 4:29AM

In reply to by Stan (not verified)

Stan, while I am glad to hear that the dealer was more helpful, I am truly disappointed to hear just how long your wait is. I am actually getting zero response from my inquiries to Kia lately about their production efforts for “green” vehicles, and to be perfectly honest I see Kia’s marketing team spinning things hard to make things sound rosier than they are. Kia’s struggling very hard to produce as many electrified vehicles as they had intended to (according to their press releases and official communications last year). Certainly, things like supply chain woes are weighing heavily, still, on their ability to produce these in demand vehicles. But what bothers me a bit is that Kia seems to be favoring the production of traditional ICE variants of their vehicles (because they take less time and materials to produce). Maybe they have no choice, or could only choose to lose sales/produce fewer vehicles otherwise. Kia isn’t saying much so we just don’t know, but my latest article (coming out in a few hours) digs into their most recent U.S. sales a bit, and honestly, it doesn’t seem all that great. I think you are having to wait as long as you are because Kia is missing their production figures by up to 50% of what they said they would hit for 2022, for electrified vehicles.

Hadi Dowlatabadi (not verified)    October 21, 2022 - 4:40PM

I ordered an EV6 in August 2021. Still no news. Yet, after test-driving one in Los Angeles last week, I am now getting notices from that dealership EVERYDAY about new EV6 arrivals.

The issue is not just supply shortages. It is that the value of the CDN$ has decreased in step with the Korean Yuan, while the US$ has appreciated by 20%. Why would Kia sell anything here while there is hot demand in the US and they realize far greater profits in the US?

Justin Hart    October 24, 2022 - 3:11AM

In reply to by Hadi Dowlatabadi (not verified)

I wouldn’t be surprised if that is happening. But it also seems that Kia isn’t able to produce as many EVs and other electrified vehicles as they had intended. EV6 sales have actually been declining in the U.S. month over month since June. That isn’t due to lack of demand. I also believe, on totally circumstantial evidence mind you, that sales of their PHEVs in the U.S. are down significantly too (and this may have something to do with the los of federal incentives, supply chain, or other issues). In any case, I sympathize with you, and I hope you’ll be able to get the EV you want soon. Cheers!

Paul Wernette (not verified)    January 17, 2023 - 5:01AM

I've been told 6 to 8 month wait on a Kia Sportage Hybrid here in Michigan. I would order one except that the dealers are marking up the price with "dealer cost fee" and other fake names. I won't be a part of the corporate greed. There is plenty of profit in selling at MSRP..

Justin Hart    January 20, 2023 - 4:24PM

In reply to by Paul Wernette (not verified)

I applaud your determination! This greed is just one more reason why we need to either reform or abandon the current dealership model in the U.S. They may be going the way of the Dodo if direct to consumer sales continue to rise as quickly as they are. I hope some dealership owners are reading articles and comments like this. People simply aren’t going to put up with the greed indefinitely…