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Tesla Opens a First-of-its-Kind Gigafactory Inspired “Giga Store” in China

Tesla's unique direct-to-consumer sales approach has been a significant contributor to the company's success. And today, in keeping up with its innovative approach, Tesla has opened a new "Giga Store" in China. The new showroom is designed to look like the inside of Tesla's Gigafactories and is a replica of a vehicle production line.

Tesla's unique sales approach has been a significant contributor to the company's success. Unlike traditional automakers, Tesla does not rely on dealership networks to sell its vehicles. Instead, the company sells its cars entirely over the Internet and uses its own showrooms and service centers, allowing for greater control over the customer experience and providing an unmatched vehicle purchase experience.

This direct-to-consumer model eliminates the need for haggling over prices and has enabled Tesla to expand its sales locations more efficiently and strategically than its competitors. Tesla’s success in this regard has been so profound that legacy automakers have even started to dismantle their dealership networks in lieu of a direct-to-consumer model.

In addition to the hustle-free vehicle purchasing experience, Tesla operating its own showrooms also allows the EV maker to have a consistent theme throughout all its stores and enables Tesla to offer a unique and innovative sales experience.

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One example of the unique experience Tesla is able to offer its customers by operating its own showrooms is a new store location the EV maker just opened in Chengdu, China. The so-called “Giga Store" is a first-of-its-kind vehicle showroom that takes design cues from the automaker's vehicle production facilities.

The new Giga Store has stations similar to the production areas in the factory, including a highly lit-up space where in factories Tesla uses for the final inspection of vehicles coming out of the production line. The store also has a general industrial design with metallic ceilings, exposed steel, and racks full of vehicle components on the side.

The walls of the Gigafactory-inspired showroom are also adorned by pictures of the actual production line the part of the store is mimicking.

Tesla's new Giga Store in Chengdu is a testament to the company's commitment to providing a unique and innovative customer experience. The store takes design cues from Tesla's vehicle production facilities and provides customers a glimpse into the company's manufacturing process. The store also features a range of Tesla vehicles, including the Model S, Model X, Model 3, and Model Y, as well as Tesla's energy products.

The new showroom is a sign of Tesla’s continued expansion in China. More importantly than the Giga Store, however, the company has been expanding its presence in the country over the years, and China is now Tesla's most important export base and production center. Tesla's most productive automaking plant, the Gigafactory Shanghai, is located in China and has an annual capacity of 1 million units. Tesla is also planning to build a new factory in Shanghai to make the Megapack energy storage product.

The EV maker has also recently launched a brand new product in China called CyberVault. This is a Cybertruck-inspired stainless steel box with a combination lock. The CyberVault is resistant to weather and damage and is used to house the Tesla mobile charger.

All of Tesla’s expansion in China and first-of-their-kind products being launched in the country show how Tesla has truly grown to become a global automaker. And we will be sure to keep you posted as Tesla grows its operation all around the world.

Until then make sure to visit our site regularly for the latest updates.

So what do you think? Excited to see Tesla’s new Gigafactory-inspired “Giga Store”? What do you think of the showroom’s aesthetics? Let me know your thoughts in the comments below.

Image: Courtesy of Tesla, Inc.

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Tinsae Aregay has been following Tesla and The evolution of the EV space on a daily basis for several years. He covers everything about Tesla from the cars to Elon Musk, the energy business, and autonomy. Follow Tinsae on Twitter at @TinsaeAregay for daily Tesla news.