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Why Subaru’s 3 recreation-purposed vehicles are driving the brands success

Subaru’s top 3 selling vehicles, the 2015 Subaru Outback, 2015 Forester and 2015 XV Crosstrek are at the Denver Auto Show. How are they driving Subaru’s success?


Subaru brings the 2015 Outback, 2015 Forester and 2015 XV Crosstrek to the Denver Auto Show that runs April 8-12. The new Outback is now the best selling vehicle in Colorado and Forester and XV Crosstrek are also contributing to the brands success in the Rocky Mountain region in a big way.

Subaru has seen 40 consecutive months of year-over-year growth, the best March ever for Forester, Outback, XV Crosstrek, Legacy and WRX/STI and will likely blow away their sales projections for 2015. Subaru is a small automaker, and they are doing certain things to attract an active younger generation to their brand. It’s working well for the Japanese automaker and there are 3 things contributing to their success in the Rocky Mountains.

Subaru has created a niche market with the 2015 Subaru Outback, 2015 Forester and 2015 XV Crosstrek and it is what’s driving their success in this area of the country. That niche revolves around their recreation-purposed vehicles that provide a three-pronged approach to what the Japanese automaker does best. They build multi-purpose vehicles that are functional, safe and fun to drive.

Boxer engines set Subaru apart

The fundamental philosophy of Subaru, and what sets the brand apart, is its Boxer engine design that sits lower in the chassis for a lower center of gravity. It provides the kind of driving dynamics that is high on the fun-to-drive meter. Even though the recreation-purposed Outback, Forester and XV Crosstrek have a higher ground clearance for weekend use, they also deliver sporty driving dynamics. Subaru is the only brand in the world that offers a boxer engine design beside Porsche.

Subaru has been outperforming the industry for years and their performance has been remarkable. Performance is the key word not just in sales performance, but in how their cars perform on the more.

Recreation-purposed design

The second key to Subaru’s success is that all Subaru vehicles except for the rear-drive BRZ sports coupe, feature Subaru’s Symmetrical all-wheel-drive system. The Boxer engine design, in combination with their all-wheel-drive technology, provides outstanding driving performance in all weather conditions. This gives an active generation of consumers in the Rocky Mountains, vehicles that have a go-anywhere attitude. Subaru owners use their vehicles for weekend excursions in the mountains to get away from the crowd. The Forester, Outback and XV Crosstrek offer outstanding utility for carrying recreational gear like snowboards, mountain bikes and camping equipment because of their functional crossover designs.

CHECK OUT: RMAP names 2015 Outback “Rocky Mountain SUV of the Year”

Subaru aims to be #1 brand in safety

Subaru is the only automaker in the world with the distinction of earning IIHS Top Safety Pick awards for every model it builds and has done so five consecutive years. Subaru doesn’t seem to be satisfied with where they are in the area of safety. Subaru has stated they want to keep the customers trust and will do this by continuing to build the safest vehicles on the planet. Subaru has been committed to safety and has developed its highly-rated collision safety and "EyeSight" driving assist system that is rated number one in the industry. Subaru has said they want to “become a #1 brand for overall safety with "All-Around Safety" protecting all passengers and pedestrians.”

It’s a three-pronged approach to building their recreation-purposed vehicles that is resonating with consumers in Colorado. The 2015 Subaru Forester, 2015 Outback and 2015 XV Crosstrek multi purpose vehicles are at the Denver Auto Show now and they are driving the brands success in the Rocky Mountain region.