Car shoppers are getting smarter and looking for vehicles that fit their needs, are researching the models that score the highest safety marks, that hold their value best, and those that are the lowest cost to own. Subaru has pulled off a hat trick in all three areas as every model in its lineup are IIHS top safety picks, they recently won Kelly Blue Book’s Best Resale Value Brand, and now for the first time ever, scores the 2020 Vincentric Best Value Brand award.
In the past 10 years, the Best Value Brand award from Vincentric has been won by either Toyota or Honda. No other automaker has scored the top award until now. Toyota won it seven times and Honda three times since 2010. But in a new decade, the Subaru brand is Vincentric's top pick for car shoppers looking for a new vehicle with the lowest ownership costs of any automaker in America. The 2020 Subaru Impreza scores Best Compact, Best Compact Hatchback, and Subaru Legacy wins the Best Mid-Size Car award.
Subaru’s entire lineup scores lowest cost to own award
Vincentric says the entire Subaru lineup that also includes the 2020 Outback, Forester, Crosstrek, and Ascent models all the lowest cost to own. Vincentric measures cost-of-ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel costs, insurance, maintenance, opportunity cost, and repairs.
Winners were identified by measuring the vehicles and automotive brands that had lower than expected ownership costs given their market segment and price. Around 3000 vehicle configurations were evaluated using a range of annual mileage intervals and insurance profiles.
What does it mean for new-car shoppers?
According to the newest Vincentric 2020 Best Value in America Awards, Subaru vehicles are expected to provide the best value for car shoppers over time. “From depreciation to fuel costs, there's a broad range of factors that affect a vehicle's cost of ownership,” said Vincentric President, David Wurster. “The Vincentric Best Value in America awards consider all costs incurred by owning and operating a vehicle to give consumers a big-picture look at which vehicles will provide the best value over time.”
Subaru pushes big automakers like Toyota and Honda aside to take home its first-ever Vincentric Best Value Brand in America Award by delivering high value for car shoppers. The 2020 Subaru Impreza and 2020 Subaru Legacy get individual honors as best in its category.
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Denis Flierl has invested over 30 years in the automotive industry in a variety of roles. All of his reports are archived on our Subaru page. Follow Denis on Facebook, Twitter, Instagram, Subaru Report. Check back tomorrow for more Subaru news and updates at Torque News!
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Photo credit: Subaru Bend, Subaru USA