The Top-10 Car Brands In Customer Satisfaction - New Study Says Subaru Is Number 2

How satisfied are customers with vehicles like the 2021 Subaru Forester, 2022 Outback, and 2021 Subaru Crosstrek? Where does Subaru rank with other automakers in customer satisfaction? According to a new study from the American Customer Satisfaction Index (ACSI) study, Subaru ranks number two among mainstream automakers.

The ACSI study asks customers to evaluate their recent experiences with their car brand between July 6, 2020, and June 28, 2021. Among mainstream (non-luxury) car brands, Honda scores number one with a score of 82. Subaru ranks number two with a score of 81, a 3 percent increase over last year's study when they scored 79 points.

photo credit: Patrick Subaru

Subaru scored higher than Ram, who scored 80 points (number one in 2020), and higher than Hyundai, Mazda, and Toyota, who all tied with a score of 79. Dodge, Ford, GMC, and Nissan rounded out the top ten non-luxury automakers.

Why are Subaru Forester, Outback, Crosstrek, and other model owners satisfied with the new car? The ACSI study reveals customers with mainstream brands are most happy with the vehicle's safety (seat belts, airbags, headrests, anti-lock brakes, warning systems).

photo credit: Patrick Subaru

All 2021 Subaru Forester, Outback, Ascent, and Crosstrek models with a CVT transmission now come standard with the brand's EyeSight driver assist technology. The safety system includes adaptive cruise control, lane keep assist, pre-collision braking, and throttle management.

The next category customers are most satisfied with is the vehicle's dependability (engine, parts, breakdowns). Satisfaction also depends on customers who experienced a recall. Subaru has had recalls in 2021; you can read the full report here.

photo credit: Patrick Subaru

Third, on the list of customer experience benchmarks are driving performance (handling, braking, steering, overall drivability), followed by exterior (look, paint, trim, overall style), comfort (seating, ride, quietness), interior (look, space, cargo capacity, features, material quality), quality and reliability of the mobile app, website satisfaction, technology, (controls, displays, audio, navigation, video systems), gas mileage, and warranties.

In the new 2021 ACSI customer satisfaction report, Subaru is the number two mainstream brand. 2021 Subaru Forester, Outback, Crosstrek, and Ascent customers score their all-wheel-drive vehicles higher than all other car brands' vehicles one point behind number one Honda.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru USA