The Subaru brand is small, but they are gaining traction in the U.S. by using their formula. They have done it with clever marketing and appealing products like the new 2020 Outback, redesigned Forester, and Crosstrek crossover. You have seen the TV spots that appeal to your love of dogs, protecting the environment, your passion for adventure, and keeping your family safe.
It’s working because Subaru has seen record sales in the U.S. for the past ten years and they are not slowing up. Subaru says it’s all about you their customers, and they do give you products that meet your needs. There are four features the brand offers in every one of their cars, technologies that you value too. They are the reason you buy so many of them.
2020 Subaru Outback
It starts by giving you appealing products like the new 2020 Outback SUV/Crossover, Forester small SUV, Crosstrek compact crossover and Ascent family hauler. Back in 1996, Subaru wisely positioned itself as THE all-wheel-drive brand, making it standard on every one of their vehicles.
With the exception of the low-volume BRZ sports coupe, Subaru remains extremely well-differentiated from its competitors in offering standard all-wheel drive, for around the same price as its rivals two-wheel-drive offerings.
2020 Subaru Forester
The standard Symmetrical All-Wheel Drive delivers power to all four wheels for more control, especially on snow and ice. This feature is what put the Japanese automaker on the map. The second feature is Subaru’s horizontally-opposed Boxer engine they offer exclusively in all their vehicles. It offers a lower center of gravity, giving its cars better cornering and stability even though the Outback, Forester, Crosstrek, and Ascent sit higher than other SUVs and offer 8.7-inches of ground clearance.
Third, the Subaru Global Platform includes an optimized frame structure, stronger joints, and rear stabilizer, offering an architecture with a quieter cabin and smoother ride for customers even with all-wheel-drive. Last but not least, the Subaru brand is now offering EyeSight driver-assist safety technology, which acts as a second pair of eyes, as standard equipment on most of its vehicles. The safety system has been proven to reduce accidents.
2019 Subaru Crosstrek
Subaru’s multi-use vehicles also offer good visibility, cargo-carrying ability, and versatility, and are more reasons customers like its all-wheel-drive cars. Subaru has found the right formula for success, especially for its U.S. customers with active lifestyles. Subaru knows what you want and the 2020 Forester, Outback, Crosstrek, and Ascent deliver.
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Photo credit: Subaru USA
Comments
What is one feature in your
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What is one feature in your car you value the most?
Drivability. It corners
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In reply to What is one feature in your by Denis Flierl
Drivability. It corners properly. It can maneuver between lanes with ease..
Eyesight is the best
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Eyesight is the best technology feature - preventing accidents
second is the structural technology - keeping you safe if you do have an accident
The feature I value most is
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The feature I value most is the powertrain. Here Subaru falls short across their lower end products in the US with the Impreza, Crosstrek, Forester and BRZ all lacking in the engine department, and no option to upgrade the engine at any price, other than in the aftermarket. This lackluster engines get magnified further with eco-minded CVT's that are not tuned for performance either.
Given these issues, and despite that I regularly pass a Subaru dealership so it would be convenient for service, has led me to take my car business to other manufacturers.
I have two Subarus, a 2009
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I have two Subarus, a 2009 Forester and a 2017 Impreza. Both have oil leaks. One is in the shop, and the other one needs to go once the other one comes back. Oh, and the 2017 Impreza has already had its engine replaced due to an oil leak.
If they put a V6 back into
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If they put a V6 back into engine choices, my wife and I would reconsider one. I'd rather have a V6 2019 than a 4 cyl turbo 2020.
The Ascent is underpowered. The V6 was right for the upper level Outback. Just my 2 cents...
Just dropped off my 201
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Just dropped off my 201 Forester to get the head gasket replaced. I love the Forester's tight turning radius, but these items are constant annoyances:
Heat shield rattle - about 2 years ago, my car started growling randomly. Culprit? The heat shield. Dealer wanted $800 to replace it. My mechanic welded that loose section for $20.
Tires that lose air pressure - For as long as I've owned my Subaru, I get low tire pressure warnings periodically. Like so often I know where I can add air for free and carry a small compressor with me in the car. I've had new tires put on and no amount of fussing with it changes this problem.
Head gasket - Paid the car off 2 years ago - and now... $2500 repair.
My mechanic said the Heath Shield and Head Gasket are both common woes for Subarus.
I had my Civic for 13 years and never had tire pressure problems or an oil leak.
So while I love the tight turning radius and AWD - Wisconsin winters and all that - I'd like these longstanding issues to be solved.
I had my 2002 Forester for 16
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In reply to Just dropped off my 201 by Rae Ann Rockhill (not verified)
I had my 2002 Forester for 16 years with no problems. ,,, only moved up to 2019 Honda hrv because husband insisted I needed the new safety features. My DIL is happily driving my Forester....
AS of OCT 2019,,my 2018
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AS of OCT 2019,,my 2018 crosstrek (( now 2 years old )) is on its THIRD RADIO ,so far >>> also made 8 visits to dealership for " RADIO UPDATES " ( which have done NOTHING to rectify the problem EXCEPT WASTE MY TIME OVER and OVER ) subaru,, you are PATHETIC and should be ASHAMED
I am going to take delivery
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I am going to take delivery of my 3rd Soobie in a row. I drove my 2014 Outback for185k+ miles and didn't even have to replace brake pads. I put 61000 miles on my 2020 Legacy Touring XT in 20 months but the trade value is so high, I had to take the opportunity to trade for a 22 Forester Limited. Soobie for life baby!!