The Subaru brand is small, but they are gaining traction in the U.S. by using their formula. They have done it with clever marketing and appealing products like the new 2020 Outback, redesigned Forester, and Crosstrek crossover. You have seen the TV spots that appeal to your love of dogs, protecting the environment, your passion for adventure, and keeping your family safe.
It’s working because Subaru has seen record sales in the U.S. for the past ten years and they are not slowing up. Subaru says it’s all about you their customers, and they do give you products that meet your needs. There are four features the brand offers in every one of their cars, technologies that you value too. They are the reason you buy so many of them.
2020 Subaru Outback
It starts by giving you appealing products like the new 2020 Outback SUV/Crossover, Forester small SUV, Crosstrek compact crossover and Ascent family hauler. Back in 1996, Subaru wisely positioned itself as THE all-wheel-drive brand, making it standard on every one of their vehicles.
With the exception of the low-volume BRZ sports coupe, Subaru remains extremely well-differentiated from its competitors in offering standard all-wheel drive, for around the same price as its rivals two-wheel-drive offerings.
2020 Subaru Forester
The standard Symmetrical All-Wheel Drive delivers power to all four wheels for more control, especially on snow and ice. This feature is what put the Japanese automaker on the map. The second feature is Subaru’s horizontally-opposed Boxer engine they offer exclusively in all their vehicles. It offers a lower center of gravity, giving its cars better cornering and stability even though the Outback, Forester, Crosstrek, and Ascent sit higher than other SUVs and offer 8.7-inches of ground clearance.
Third, the Subaru Global Platform includes an optimized frame structure, stronger joints, and rear stabilizer, offering an architecture with a quieter cabin and smoother ride for customers even with all-wheel-drive. Last but not least, the Subaru brand is now offering EyeSight driver-assist safety technology, which acts as a second pair of eyes, as standard equipment on most of its vehicles. The safety system has been proven to reduce accidents.
2019 Subaru Crosstrek
Subaru’s multi-use vehicles also offer good visibility, cargo-carrying ability, and versatility, and are more reasons customers like its all-wheel-drive cars. Subaru has found the right formula for success, especially for its U.S. customers with active lifestyles. Subaru knows what you want and the 2020 Forester, Outback, Crosstrek, and Ascent deliver.
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Photo credit: Subaru USA