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Subaru of America reports another sales drop for its top models in July, but three models have positive sales. There is strong demand for the 2022 Subaru Forester compact SUV, 2022 Outback midsize SUV, 2022 Subaru Ascent 3-Row family hauler, and 2022 Subaru Legacy sedan. The Camden, N.J. automaker has a limited inventory to sell to its U.S. customers, and models all four dropped in sales.
Subaru of America (SOA) reports 44,536 vehicle sales in July, a 17.1 percent decrease, compared with July 2021, when they sold 50,125 vehicles. Subaru says the drop is again because of "inventory challenges as the result of microchip and supply chain issues affecting automakers across the globe."
Subaru has three all-wheel-drive models that defy the have positive sales. The 2022 Subaru Crosstrek, 2022 Subaru WRX, and 2022 Subaru BRZ are the only models that are up in sales in July.
Three Subaru winners
The 2022 Subaru Crosstrek continues to sizzle hot with 14,076 subcompact SUVs delivered to customers in July. Crosstrek is up 5.0 percent over July 2021 sales (13,402). Crosstrek is the second best-selling all-wheel-drive model for SOA, just behind the Outback, with 84,126 models delivered to customers through the first seven months. Crosstrek is one of the few models with a sales increase in 2022, up 8.4 percent.
Subaru's performance WRX sports sedan had improved results. The next-generation 2022 Subaru WRX increased 9.8 percent, with 2,530 performance sedans delivered to customers compared with 2,305 models sold in July 2021.
The all-new 2022 BRZ was up with 228 sport coupes sold compared to zero in July 2021 when Subaru ran out of first-generation models. The BRZ is up 162.3 percent in the first seven months of 2022.
Four Subaru losers
The refreshed 2022 Subaru Forester is third in SOA's lineup and continues to fall behind because the delivery dates are longer than any car in SOA's lineup. The Forester dropped 36.8 percent, with 7,737 compact SUVs delivered to customers in July compared with 12,235 models sold in July 2021. 58,674 Forester SUVs have sold through the first seven months of 2022, a drop of 45.8 percent compared with 2021.
The Outback remains the top-selling model for Subaru of America in 2022. The 2022 Subaru Outback continues to lead the lineup in sales through the first seven months of 2022 but dropped the most of any nameplate. SOA delivered 8,638 Outback models to customers in July, a 38.6 percent drop compared with July 2021 (14,058). Outback has 85,979 models sold to customers in 2022, a decrease of 15.4 percent compared with 2021.
The 2022 Subaru Ascent drops after being up four months in a row. Ascent sales are down, with Subaru of America delivering 4,489 family haulers to customers in July compared with 5,044 in July 2021, a drop of 11.0 percent. The Ascent 3-Row SUV is still up in sales in 2022, 6.0 percent year to date, with 35,420 models sold to families in the first seven months of 2022.
The 2022 Legacy sedan had 1,610 sales and dropped 32.2 percent compared with 2,375 sales in June 2021. The Legacy is down 8.9 percent through the first seven months of 2022. Is it time for Subaru to drop the sedan?
Subaru of America is down in sales volume, but the 2022 Subaru Crosstrek subcompact SUV, 2022 WRX sports car, and 2022 BRZ sport coupe are going against the downward trend.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Comments
It's hard to have increased
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It's hard to have increased sales figures when there is nothing to sell. Your article is misleading--even you agree there is strong demand for Subaru's traditionally most popular vehicles. I am awaiting an ordered 2022 Outback to replace my current one. The 2023s, which would normally be out late this month, haven't even had specs sent to the dealers. I have been driving legally since the day I turned 15 1/2. I will be 69 in a couple of months. In all those years, Subaru is the ONLY make I have ever purchased more than once. This will be my 7th Outback in a row.
What year is your current
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In reply to It's hard to have increased by Jeff Beck (not verified)
What year is your current Outback? You may be unpleasantly surprised when you take delivery of your 2023. I've been a Subaru loyalist for years but my current Outback will likely be my last.
Is your editor on vacation.
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Is your editor on vacation. You have quite a few grammar errors in this story.
"Subaru has three all-wheel-drive models that defy the have positive sales"
"and models all four dropped in sales."
One shouldn't need an editor
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In reply to Is your editor on vacation. by Brent Johnson (not verified)
One shouldn't need an editor to avoid the litany of mistakes in this sloppily scribbled "article." This reads like the author was having a stroke while penning it.
Now i know it's not just me.
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In reply to Is your editor on vacation. by Brent Johnson (not verified)
Now i know it's not just me. English is our 2nd language in the Phils. but i can't understand how this writer constructed his article.