Subaru sales are booming, but not for the BRZ sports coupe
Sales are booming at Subaru of America but the 2015 Subaru BRZ is not selling like the rest of the Japanese automaker's lineup. Subaru had to revise their sales forecast from 460,000 vehicles to 500,000 for 2014 because of strong performance across all product lines except one, the BRZ sports coupe. It seems that BRZ sales are slipping and the two-door coupe is going backwards. Sales for the month of August saw sales of the sporty BRZ drop 17.05 percent from the previous month to date numbers.
What’s going on with BRZ?
Year to date, Subaru BRZ sales are up just 1.72 percent, when the performance WRX/STI sales are up a whopping 36.34 percent. Driving enthusiasts are looking for more performance and the new-generation WRX STI gives them what they are looking for. BRZ came on the scene in 2012 with a sporty attitude with its boxer engine and great driving dynamics. It comes with a 200 horsepower naturally aspirated Subaru boxer engine that sits low in the chassis. It comes with a low center of gravity which makes it perform great in the corners.
What does BRZ need?
The Subaru BRZ has enough power to maneuver in normal highway driving, but driving enthusiasts want more than just average from their sports cars. The BRZ sports coupe is an agile performer and can compete with some of the best vintage sports cars of the past like the Mazda RX-7, Datsun 240Z and Porsche 944. The BRZ also competes with current sports cars like the Hyundai Genesis Coupe and Mazda MX-5 Miata. So why are sale waining for BRZ?
BRZ needs to be upgraded
Performance fans have been asking for a BRZ turbocharged model since the sports car hit the market back in 2012. BRZ, now in its 4th year of production needs to be upgraded with new engine options like a turbo with more power than the current 200 horsepower models. Performance fans are buying the BRZ and buying engine upgrades, but Subaru could help by letting Subaru Tecnica International (STI) make a true performance model.
The 2015 BRZ’s 2.0-liter, four-cylinder engine features 200 horsepower and 151 pound-feet of torque. BRZ comes standard with a close ratio six-speed manual transmission. With the manual, BRZ sprints from 0-60 mph in 6.8 seconds, while the automatic version is quite a bit slower, clocked at 7.9 seconds over the same distance. For a rear-drive sports car, that’s slow for a vehicle that only weights in at 2,800 pounds.
Sales of the 2015 Subaru BRZ are down and it’s a good indication that Subaru needs to upgrade the current BRZ sports coupe with a new BRZ STI performance model. Buyers would line up to get one.
Other 2015 Subaru BRZ stories of interest.
Why performance fans are disappointed in the 2015 Subaru BRZ