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Subaru Recalls - A First Ever Low For The Car Brand

How is Subaru's quality compared with previous model years? A new report from the annual Subaru meetings reveals a surprising result.

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Is Subaru's quality improving or declining? I covered Subaru quality, and a new report from the annual Subaru meetings at the NADA Show revealed some interesting results for Subaru quality. 

I wrote in 2020 that Subaru needed help with quality issues as the Japanese automaker has numerous recalls on many of its cars. In an interview with then-CEO Tomomi Nakamura, he revealed what the automaker was doing to fix past and present problems and improve future quality in the new Forester, Outback, Ascent, and other new models. 

2024 Subaru Outback on the trail

In 2020, Nakamura told Automotive News (by subscription), "We are making good progress in quality reform. There are two approaches. One is to ensure we have the right quality for vehicles currently in development. The other is to react and develop solutions to defects in vehicles already in the market."

At the NADA Show, where Subaru of America retailers meet annually to discuss its plans, the critical discussion was how Subaru would "greatly reduce production interruptions to allow dealers to sell new vehicles from their inventories again."

2024 Subaru Forester driving on the street

Recalls - A first-ever low for Subaru

Jeff Williams, chairman of the Subaru National Retailer Advisory Board and vice president of Williams AutoWorld in Lansing, Michigan, which includes Williams Subaru, said dealers are celebrating improved quality, with 2023 marking "the lowest number of recalls we've ever had as a brand."

I covered all Subaru recalls, and here are the recalls in 2023. Check out the links here for more information. 

2023 Subaru Solterra EV on a curvy road

MY TAKE

There was a significant number of Subaru recalls in 2023. But compared with other automakers, Subaru, with ten recalls in 2023, has fewer recalls and less than most manufacturers

More news from the Subaru retailer's meeting

Williams also noted that dealers expressed optimism during the meeting about the brand's approach to electrification, which is deeply intertwined with that of corporate partner Toyota Motor Corp. The plan includes the redesigned 2025 Forester, which features a hybrid system sourced from Toyota.

Other plans include launching new EVs, including a coming Ascent-sized 3-Row crossover that is to be built by Toyota at its Georgetown, Kentucky, assembly complex.

"Our joint strategy on electrification is looking pretty good right now," Walters said.

Subaru also planned to grow its U.S. sales to 680,000 vehicles in 2024 to dealers at the brand's make meeting at the NADA Show. The key will be significantly reducing production interruptions to allow dealers to sell new vehicles from their inventories again.

Last year, Subaru reported U.S. sales of 632,086 vehicles, up 14 percent from 2022. If the company achieves its targets, 2024 will be the brand's best sales year in the U.S. since it sold 700,117 vehicles in 2019. Stay Tuned. 

Thanks for reading, everyone. I hope you enjoyed the Subaru recall story. See you tomorrow for my latest Subaru Report.

For additional articles related to new Subaru models, here are a few of my top stories you may enjoy. 

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I am Denis Flierl, a 12-year Torque News senior writer with 20+ years of Subaru and automotive journalism experience. I enjoy bringing you, the Subaru fans and customers, the most up-to-date Subaru news, reviews, and new model information. You'll find the latest Subaru stories on the Subaru page. Follow me on my The Dirty Subaru website, Dirty Subaru blogSubaruReportAll Subaru, WRXSTI, @DenisFlierlFacebook, and Instagram.

I’ve got you covered! - I cover all Subaru all the time - It’s called the “Subaru Report.” Check back daily for my expert Subaru analysis!

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photo credit: Subaru USA

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Comments

Daryle McGhee (not verified)    February 12, 2024 - 9:40AM

My 2016 sti came with bad welds from the factory on the roof and it's rusting from under the paint. Subaru 2 years ago wouldn't do anything for me.

David (not verified)    February 12, 2024 - 4:00PM

My 2006 Subaru had a recall for rusting brake lines. They sprayed some "rust proof" material on it. That didn't solve the problem so they still eventually rusted out. No second recall, Subaru are aware of the issue.

Dana Francey (not verified)    February 13, 2024 - 3:52PM

Is it really based on NUMBER or recalls? Because it seems like Subaru is proactive about their recalls and catches things early and recalls some pretty minor things... meanwhile other manuf wait for lawsuits and deaths and only recall the major defects.

Dennis Melton (not verified)    February 14, 2024 - 3:39PM

I had an intermittent passenger airbag light issue. The light would go on and off at various times while driving (with my hundred pound wife sitting in the seat.). The light would work normally when I sat in it. 160 pounds. The vehicle was a four month old 2023 ascent touring.(my 5th Subaru.). Subaru would not/could not fix it. I replaced the car with a 2024 outback touring. It has a similar issue though not as frequent. Have not seen any recalls as yet.