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Subaru Quietly Raised Prices On Every New Model Except One - Full Details

Subaru of America has raised the price of every new Subaru model except one. Here is how much customers will now pay.


Subaru of America (SOA) posted on its website this week that starting with orders placed on April 26, 2022, every new Subaru model, including the refreshed 2022 Forester, 2023 Outback, 2022 Crosstrek, and other new all-wheel-drive models, will get a $500 price increase. The rear-drive 2022 Subaru BRZ sports coupe is the only model that will not get the recent price increase.

Subaru did not put out a press release informing customers of the new $500 price increase but chose to quietly put the notice on the top banner of the Subaru of America website.

2022 Subaru Forester, 2022 Subaru Crosstrek, 2022 Subaru Outback

The statement on the SOA website

"Manufacturer's suggested retail price for all 2022 model year vehicles, except BRZ, has increased by $500 starting with customer orders placed on April 26, 2022. The current MSRP (Manufacturers Recommended Retail Price) on the website does not reflect the increase. MSRP does not include destination and delivery charges, tax, title, and registration fees."

"Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice."

2022 Subaru Forester, 2022 Subaru Crosstrek, 2022 Subaru Outback

Destination and delivery fees are going up

Subaru also raised the designation and delivery fees on new models. The 2022 Forester and Outback dealer fees increased by $75, 2022 BRZ fees went up $25, and 2022 WRX dealers increased $45. Subaru ranks among the lowest automakers even with the dealer fees going up.

Check out: Car Brands With The Highest Delivery Fees And Where Subaru Ranks

Why did Subaru raise prices mid-year?

Mid-year price hikes are uncommon for Subaru. The Japanese automaker waits until the new model year to increase the price. It's likely due to rising costs due to the global microchip shortage and supply chain issues. Ford has had the highest price hikes, and there are indications that Toyota is planning to raise prices in May.

Subaru's website does not reflect the recent price increase yet. If you are building a new 2022 Forester, Outback, Crosstrek, or other new all-wheel-drive models on the Camden, N.J. automaker's configurator, you'll need to add the $500.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru


Gene Beley (not verified)    April 28, 2022 - 11:41PM

Glad I placed my factory order for a Crosstrek Sport before the price increase! Procrastination never pays dividends. Diablo Subaru in Walnut Creek, CA forecasts it will arrive in June. Very impressed by salesman Greg Boynton there who put my special request together of the blind spot monitoring, moon roof, etc. for $1600 when another dealer in Modesto told me that couldn't be done and tried to bump me up to the more expensive model with leather seats that we didn't want.

Yan (not verified)    April 29, 2022 - 9:34AM

In reply to by Gene Beley (not verified)

In the New York City area ALL Subaru dealers add $3000 over the MRSP price. The other manufacturers are going to take advantages since the prices do not alter them or at least that is what they appear to be. It is scary to be ripped off by these dealers. If you could buy directly from the factory without the intervention of the middle man (only one Co. is possible) my dream

LoveIsOver (not verified)    April 29, 2022 - 11:05AM

I reserved the new Solterra, and after all the wait it turns out a price beat all car review expectations. However, dealer in NJ is even crazier, added $7500 markup to it. The reversing system is like lottery, you have to try luck up front since the markup is unknown when I pay my deposit. Total price of 60K for a Subaru EV? Love is now over.

Jeffrey (not verified)    April 29, 2022 - 12:41PM

Glad I bought my 2021 Legacy Touring XT last June. I actually got $1500 off MSRP. Right after that things got really bad.

Gustavo Gomez (not verified)    May 3, 2022 - 11:00AM

In reply to by Jeffrey (not verified)

I just got a 2022 Subaru WRX for $1750 under msrp. You got ripped off on the Legacy. It's all about negotiation. Although back in 2018 I got a VW GTI for 7K under msrp and after driving it for four years I sold it to Carvana for FIVE grand more than what it cost me brand new. So I made FIVE grand after driving the GTI for four YEARS