Subaru Forester Beats Toyota RAV4, Honda CR-V In Top Vehicles Owners Keep The Longest
The longer an owner holds onto a vehicle tells a lot about the brand and the model. On the most recent iSeeCars list of Top Vehicles Owners Keep for 15 Years or Longer, Forester is kept longest by owners of any Subaru model in the lineup. Forester ranks number 5, ahead of top rivals Toyota RAV4 (#6) and Honda CR-V (#8). The top four models are the Toyota Highlander, Sienna, Tacoma, and Tundra.
Forester moves up from the number 10 spot last year, and number 13 the year before with 12.8 percent of owners keeping their Forester 15+ years. That’s 1.7 times longer than the average for all cars (7.7 percent). And Forester owners are keeping their vehicles longer. Forester moves up from 12.1 percent in 2019 and 11.5 percent in 2018. In the Top-10 SUVs, owners keep the longest, Forester ranks number two behind the Toyota Highlander.
Forester is the top Subaru model owners keep the longest
Why is Forester so popular with owners?
iSeeCars CEO Phong Ly says, ”The Subaru Forester offers standard all-wheel drive and impressive fuel economy, which appeal to practical consumers who are diligent about scheduled maintenance and want to prolong the life of their vehicles.”
iSeeCars.com analyzed over 350,000 cars from the 1981-2004 model years sold in 2019. Toyota and Honda models dominate the list this year as in past years. The Subaru Forester being on the list again is no surprise. The compact SUV has long been known for its longevity and being owned by families that hold onto their vehicles for many years. They even pass them down to new drivers in the family.
Subaru's entire lineup now ranks number two moving ahead of Honda
Where is the Subaru brand in the study?
Subaru’s best-selling model, Outback, doesn’t make the top-15 list but comes in at 7.7 percent of 15+-Year-Old Cars Kept by Original Owners. The Subaru Outback wagon does rank number one in one-owner long-term satisfaction. In the Top 10 Brands Owners Keep for 15 Years or More, Subaru ranks number two at 11 percent. Like Forester, all Subaru owners are keeping their vehicles longer. Subaru moved up from number three on the list last year (10 percent) now passing rival Honda.
Toyota is number one again this year at 12.7 percent. Honda dropped to number three with 10.6 percent of owners keeping their vehicle 15 years or more. Hyundai, Mazda, Lexus, Kia, Nissan, GMC, and Chevrolet round out the top 10 list.
How satisfied are Subaru owners with their all-wheel-drive vehicles?
Consumer Reports announced last year which brands satisfy drivers most after living with their vehicles for three years. That study reveals the Subaru brand comes in at number four behind luxury brands Tesla, Porsche, and Genesis. Subaru is the top mainstream automaker when it comes to overall owner satisfaction. CR’s report is an evaluation of car owners, and not CR’s editors.
Owners are holding onto the Subaru Forester Compact SUV longer than top rivals Toyota RAV4 and Honda CR-V, Subaru is now number two in America, passing Honda, and now only ranks behind Toyota for its entire vehicle lineup being kept longest by their owners.
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Denis Flierl has invested over 30 years in the automotive industry in a variety of roles. All of his reports are archived on our Subaru page. Follow Denis on Facebook, Twitter, Instagram, Subaru Report. Check back tomorrow for more Subaru news and updates at Torque News!
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Photo credit: Subaru USA