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Subaru Is About To Increase Prices - How Much?

What is the new Subaru pricing for 2024 models? Subaru is raising prices again. Here are the details for customers on how much.


Subaru is raising prices on the new 2024 models, but how much? I will cover recent price increases, which models are the hardest to find, and the models you can get a discount. Some of the information in this report comes from Subaru insider Alex Prestigiacomo, who works at Bachman Subaru, a dealership in Louisville, Kentucky.  

I keep customers informed on all issues related to new Subaru models and will give you the latest up-to-date information here daily. 

2024 Subaru models sitting on the lot

Photo credit: Schumacher Subaru

How much did the 2024 Subaru Forester increase in price? 

All 2024 Forester trim levels increased by $770, including dealer destination and delivery fees. Many websites don't tell you, but the destination and delivery fees are added to the manufacturer's suggested retail price (MSRP) or sticker price on every model. I will always include the fee so you know the actual price. 

The Forester comes in six trim levels: The Base Forester starts at $28,190, Premium ($31,390), Sport ($32,960), Limited ($35,070), Wilderness ($36,015), and Touring ($38,490). Pricing includes destination and dealer fees ($1,295).

The 2024 Subaru Forester is a carry-over model with no changes or new upgrades. The 2023 and 2024 Subaru Forester are identical. The 2025 Subaru Forester should get a complete remodel if you can wait. 

Be careful of some Subaru dealers that add what they call a "market adjustment" on hard-to-find models like the Forester. The Forester is in limited supply, and you won't be able to buy the model below MSRP.

But you should never pay above MSRP for any Subaru model. If you find a dealer adding extra fees, you should walk away and find a Subaru retailer who abides by the Subaru Love Promise

I have covered this information in detail in previous Subaru pricing stories. You can look for the information in the My Top Picks Section below. 

What if your Subaru dealer has a different color and trim level Forester than you want in stock and on the lot? Subaru allows customers to special order the model they want from their new model pipeline

2024 Subaru Outback sitting on a dealers' lot

Photo credit: Schumacher Subaru

How much did the 2024 Subaru Outback increase in price?

All Outback trim level's prices increased by $570 except for the Onyx Edition, which had a $2,680 jump. The Wilderness increased by $1,585, and the Onyx Edition XT price increased by $835. Dealer fees increased by $70 per vehicle.

For the 2024 model year, the Outback will be available in nine trim levels. The Base is priced at $30,190, Premium ($32,490), Onyx Edition ($37,400), Limited ($37,090), Touring ($41,640), Onyx Edition XT ($40,655), Wilderness ($41,255), Limited XT ($41,490), and Touring XT ($44,090). In addition, destination and delivery fees are included in the price above ($1,295).

How much did the 2024 Subaru Crosstrek increase in price?

The 2024 Subaru Crosstrek received a complete remodel with significant upgrades. I have covered the new model extensively; you can find out more in the link here. 

For 2024, the Crosstrek will be available in Base, Premium, Sport, Limited, and Wilderness trim levels and has a starting price of $26,290 (the same MSRP as the 2023 Base model equipped with the Lineartronic CVT automatic transmission). 

But the Subaru Crosstrek Base trim level is not the best value. You can read my report to find out why. 

The 2024 Crosstrek Premium has a starting price of $27,440, Sport ($30,290), and Limited ($32,190). Pricing includes destination and delivery fees ($1,225). The Premium trim price increased by $70, the Sport +$1,070, and Limited +$1,470.

The 2024 Subaru Crosstrek Wilderness will be the most expensive Crosstrek trim level. The all-new Crosstrek Wilderness is all-new for 2024 and has an MSRP of $33,290, including dealer destination and delivery fees ($1,295).

Like the Forester compact SUV, the 2024 Subaru Crosstrek is in high demand and will be challenging to find. Few, if any, will be sitting on dealers' lots, so you will want to order the new Crosstrek through the new product ordering system. And don't look for below MSRP pricing on the new Crosstrek. 

What models offer below MSRP pricing?

The 2024 Subaru Legacy midsize sedan is a model you can get the best deal on now. Alex Prestigiacomo says the Legacy "Is by far the easiest Subaru model to get a discount off the MSRP right now." 

The Legacy is a sedan, and most customers will choose the 2024 Subaru Outback instead because it rides like a car and has the utility of a midsize SUV. 

How much did the 2024 Subaru Legacy increase in price?

All Legacy trim level prices increased by $570 except for the Sport trim level, which raised $670. In addition, dealer fees increased by $70 per vehicle.

For the 2024 model year, the Legacy sedan is still available in five trim levels. The Base is priced at $25,985, Premium ($28,285), Sport ($35,585), Limited ($33,035), and Touring XT ($39,285). Destination and delivery fees are included in the price above ($1,090).

Alex Prestigiacomo says the second easiest model to get below MSRP is the 2024 Subaru Ascent 3-Row SUV. You can likely negotiate a better deal because it is not a high-demand model like the Forester, Crosstrek, or Outback. 

How much did the 2024 Subaru Ascent trim levels increase in price?

The Base trim gets a $370 price increase, Premium +$370, Onyx Edition +$370, Limited +$370, Ascent Onyx Edition Limited +370, and Touring +$370.

The 2024 Subaru Ascent comes in six trim levels. The Base trim starts at $35,490, and Premium trims begin at $38,090. The Ascent Onyx Edition starts at $42,890, the upper Limited starts at $43,190, the Ascent Onyx Edition Limited is priced at $47,890, and the top-trim Touring has a starting MSRP of $49,790. Pricing includes destination and delivery fees now $1,295 (+$70).

How much did the 2024 Subaru Impreza trim levels increase in price?

The completely remodeled 2024 Impreza compact hatchback is the least expensive Subaru model. The Impreza Base price increased by $1,470. The Sport trim level price dropped $30, and the RS is all new for 2024, so there's no previous generation model for comparison. Dealer fees increased by $70.

The 2024 Subaru Impreza Base hatchback starts at $24,085, the Sport hatch starts at $26,085, and the all-new RS hatch with the 2.5-liter Boxer engine starts at $28,975. Pricing includes destination and delivery fees ($1,090).

Thanks for reading, everyone. I hope you enjoyed this Subaru story. See you tomorrow for my daily Subaru Report.

For additional articles related to the Subaru Forester, Crosstrek, and other model pricing, here are a few of my top picks. 


Here is a YouTube video from Alex Prestigiacomo you may be interested in watching

Denis Flierl - I have over twenty years of Subaru and automotive journalism experience. I enjoy bringing you, the Subaru fans and customers, the most up-to-date Subaru news, reviews, and new model information. You'll find the latest Subaru stories on the Subaru page. Follow me on my The Dirty Subaru website, Subaru ReportAll Subaru and WRX STI social media channels:  Also FacebookSocial Platform X, and Instagram

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Photo credit: main image Schumacher Subaru