There are reports that some Subaru of America retailers were marking up in-demand models way above the Manufactures Suggested Retail Price (MSRP). Retailers listened to Subaru of America President and CEO Tom Doll at the dealer meetings in Las Vegas.
Tom Doll asked its retailers to stop marking up new 2022 Forester, Outback, Crosstrek, and other are models above the MSRP. A report last month from Consumer Reports said some retailers were marking up the 2022 Subaru Crosstrek 18 percent over MSRP and made the top-10 models highest priced over MSRP new cars list.
photo credit: Competition Subaru
In February, Consumer Reports said a 2022 Subaru Crosstrek 2.0i Premium CVT had an MSRP of $24,945. The average transaction price was $29,477, with an average of $4,532 spent over MSRP.
Retailers must have listened because there are no Subaru models on an updated iSeeCars list of the new cars priced the highest over MSRP. The top-10 models priced the most over MSRP are the Jeep Wrangler, Ford Maverick, Porsche Macan, Jeep Wrangler Limited, Jeep Gladiator, Ford Maverick, Lexus RX 450h, Ford Bronco, Genesis GV70, and Mercedes-Benz GLB.
Earlier this year, Tom Doll sent out a letter asking its U.S. retailers to "separate themselves from the typical car dealer" and not mark up its most in-demand models like the Outback and Forester Wilderness trim levels. The new Crosstrek Sport with the 2.5-liter engine is also a model in high demand.
Doll sent out the letter to its retailers asking them to "honor the Subaru Love Promise in all customer interactions." The letter from Doll says Subaru has received many customer's letters and emails "voraciously complaining about sales of Subaru models at prices above MSRP."
What is the MSRP of a 2022 Subaru Crosstrek?
The 2022 Subaru Crosstrek comes in five trim levels for customers. The base trim has an MSRP of $23,570, Premium ($24,720), Sport ($27,920), Limited ($29,420) and Crosstrek Hybrid ($37,895). Prices include destination and delivery fees ($1,125).
Should you buy a used Subaru Crosstrek?
You might want to avoid a previously owned Crosstrek right now. iSeeCars reports a low mileage (13,000 miles per year) 2020 or 2021 Subaru Crosstrek will cost around (11.7 percent) or $3,524 more used than a new 2022 Crosstrek subcompact SUV.
What is the best way to buy a new Subaru vehicle?
During the new model shortages, ordering a new vehicle from Subaru retailers and shipping from the factory is the customer's best option. Building the new car ensures you get the exact trim level, color, and option package you want and is a little-known method to save time tracking down a vehicle that fits your needs. You can also lock in the price ahead of time, and there are no surprises.
Subaru of America is unique regarding tight inventory because U.S. retailers have been selling through their pipeline for years. The most important thing through this process is to have patience. It will take two to three months if you order a 2022 Outback midsize SUV from the factory in Lafayette, Indiana, and four to six months to get a 2022 Forester compact SUV or Crosstrek subcompact SUV from Japan.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru USA