Subaru is all about appealing to outdoor enthusiasts and they want you to think of the new 2019 Ascent 3-Row family hauler as an adventure vehicle. Subaru is using their partnership with REI to do it. Subaru is taking the Ascent 3-Row on a road trip around the country to REI stores so outdoor enthusiasts can take a closer look at the adventure vehicle.
Subaru is also giving away a new 2019 Subaru Ascent 3-Row family hauler and they’ve partnered with REI’s #OptOutside initiative and are teaming up again through the Outessa road trip and campouts to encourage women “to experience nature in a meaningful way.”
Subaru connects with adventure seekers
Outdoor enthusiasts can see the 2019 Subaru Ascent and other vehicles in their all-wheel-drive lineup at 12 REI retail stores across the country this summer, and can enter for a chance to win their own Ascent, packed with REI camping gear and other camping-themed giveaways.
Subaru says customers who buy any reusable cup will receive complimentary roadside refreshment from the Subaru “camp host.” Subaru owners will receive a limited-edition camp cup and REI members will receive something special too, all while supplies last. Here are the Ascent adventure vehicle tour dates.
Subaru Road Trip at REI
July 20–22: Seattle, WA
July 27–29: Mountain View, CA
August 3–5: San Diego, CA
August 10–12: Austin, TX
August 17–19: Denver, CO
August 24–26: Bloomington, MN
August 17–19: Jacksonville, FL
August 24–26: Memphis, TN
August 31 – September 1: Cary, NC
September 7-9: Washington, DC
September 28-30: Vernon Hills, IL
November 9–11: Kalispell, MT
Subaru / REI Campouts
Subaru will join REI’s curated campouts at eleven sites across the country, where guests can enjoy gourmet food, beverages, engage in inclusive activities, evening entertainment, and get car camping tips. Campers can also enter for a chance to win a 2019 Ascent equipped for adventure with REI gear at these events.
July 7–8: Copper Mountain, CO
July 13–15: Sierra Climbfest, CA
July 21–22: Angel Island, CA
July 21–22: Unicoi State Park, GA
July 28–29: Indiana Dunes State Park, IN
August 25–26: Angel Island, CA
September 14–16: Catalina Island, CA
September 22–23: Delaware Water Gap Ntl. Recreation Area, PA
October 13–14: Camp Bullfrog Lake, IL
October TBD: NC Museum of Art, NC
October 27–28: Unicoi State Park, GA
Subaru wants outdoor enthusiasts to think of the new 2019 Ascent 3-Row family hauler as an adventure vehicle you can take to get away from civilization. You can get more information on how to win a new all-wheel-drive Ascent here.
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Photo credit: Subaru USA