A New Report - The 10 Most Respected Car Brands - Subaru Ranks Top 3
Which are the most respected car brands in North America? A new report from DART Insight and Communications (DART I&C) reveals the top-10 automakers in its first "Most Respected Corporation Program" launched late last year and completed in 2021.
Maru/Blue Public Opinion Research collected the automakers' data and surveyed a nationally representative sample of 3,651 adult Canadians in January 2021. Subaru makes the 2021 Subaru Forester, Outback, Crosstrek, and Ascent SUVs and now ranks one of the top brands at number three most respected brands.
The top 10 most respected car brands
First place goes to Toyota; second place went to Honda; Subaru is number three, while BMW and Mazda complete the top five of the companies on the list. The list continues with Ford, Hyundai, Daimler, GM, and Tesla rounding out the top ten most respected car brands.
"Respect is earned, not just by manufacturing strong products, but through a combination of trusted local service and support, industry leadership, corporate values, and genuine community engagement," said Jeff Munn, Executive Director, Canada's Most Respected Award Program.
It's not the only award for Subaru
For 2020, Subaru picked up the Most Trusted Brand award from Kelly Blue Book. The award was the sixth consecutive year for Subaru as the best mainstream brand in America.
Subaru's promises to its customers
Subaru promises a lot to its customers, and for the most part, they deliver. Two promises they make are; its vehicles will provide a superior all-weather, all-terrain capability, and their cars will keep you safe in the event of a crash.
Subaru delivers standard EyeSight safety technology on all its SUVs, including the 2021 Subaru Forester, Outback, Ascent models, and the 2021 Legacy sedan. Subaru just tied for any automaker's most safety scores in the 2021 Insurance Institute for Highway Safety (IIHS) top safety awards.
The Japanese automaker also offers all-wheel-drive as standard equipment on all its cars and SUVs, except for the rear-drive BRZ sports coupe. Its SUVs are off-road ready, but three models, the 2021 Subaru Forester, Outback, and Crosstrek, come with dual-function X-Mode for deep off-pavement excursions.
Subaru also promises fun-to-drive, affordability, and fuel-efficiency in their models. In this recent study, Subaru ranks the number three most respected car brand.
Please give us your feedback. Do you think the 2021 Subaru Forester, Outback, Crosstrek, and Ascent deliver what the automaker promises, and if not, where can they improve?
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru