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New Outback Helps Subaru Grow Its Influence As The Best Winter Vehicle

Subaru is the original winter machine in the U.S. See how the 2020 Outback helps the brand grow its influence as the best AWD vehicle for winter.


Subaru is the only brand in the world, that offers every one of their SUVs with standard all-wheel-drive. You cannot get a 2020 Subaru Outback or any of their SUVs with two-wheel-drive. Even Jeep offers two-wheel-drive (FWD) options. This is what sets the Subaru brand apart from every other automaker. They are growing their influence as the best AWD vehicle for winter warriors.

Subaru of America announced they will now bring their Subaru WinterFest to the East Coast and have been named the official vehicle of Killington Resort and Pico Mountain, both ski areas in Vermont. The resorts will be added to Subaru WinterFest for 2020, the brand’s winter lifestyle event series and concert tour throughout North America.

2020 Subaru Outback is the best winter SUV2020 Subaru Outback

With the addition of Subaru as their winter vehicle, Killington and Pico now join other POWDR resorts including Eldora Mountain and Copper Mountain in Colorado, Snowbird, UT, Lee Canyon, Nevada, Mt. Bachelor, OR, Boreal, CA Soda Springs, CA and Woodward Park City, UT.

If you go to any of these special Subaru resort weekends, you will enjoy exclusive resort benefits, including Subaru VIP Parking, Subaru concierge, shuttle vehicles, and surprises throughout the season designed specifically for Subaru owners. It also includes the winter lifestyle event series and concert tour.

Copper Mountian ResortCopper Mountian Resort

The Subaru brand has been involved with winter sports since the 70s when they were a sponsor with the US Ski Team. They continue to reach urban adventurists, but not with the Subaru GL Wagon, but now with the new-generation 2020 Outback wagon/SUV.

Subaru is attracting new buyers to the brand at a 60 percent clip, and many are millennials who like to ski and snowboard. Subaru goes after more of these East Coast winter warriors by offering Subaru WinterFest 2020 in Vermont.

2020 Subaru Outback in winter, front view2020 Subaru Outback

Subaru says Subaru WinterFest Killington will offer Vermont an “elevated concert experience”, featuring top performances from national headlining artists. Winter sports enthusiasts will see new Subaru vehicles like the redesigned 2020 Outback on display. Subaru will announce a full schedule for Subaru WinterFest 2020 soon.

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Denis Flierl has invested nearly 30 years in the automotive industry in a variety of roles. All of his reports are archived on our Subaru page. Follow Denis on FacebookTwitterInstagramSubaru Report. Check back tomorrow for more Subaru news and updates!

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Photo credit: Subaru, Copper Mountain