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The Least And Most Liked Car Brands - Subaru Scores Top 5 With Owners

A new study from Consumer Reports reveals the least and most liked car brands. Subaru outscores its Japanese rivals Toyota and Honda.


How well do owners like Subaru models like the 2021 Forester, Outback, and Crosstrek? A new study from Consumer Reports (by subscription) ranks the least liked and the most like car brands. Subaru outscores all of its Japanese rivals, Toyota, Honda, Nissan, and Mazda.

Consumer Reports uses the results from owner surveys to come up with its scores. Factor ratings were determined based on asking owners “would you buy again?” scores, driving, comfort, value, in-car-electronics, and cabin room scores.

2021 Subaru Forester, 2021 Subaru Crosstrek, 2021 Subaru Outback

What are the most liked car brands?

Here are the top ten most like brands. Tesla ranks number one with a score of 88, Lincoln (79), Ram (76), Chrysler (76), Subaru (75), Hyundai (75), Porsche (74), Dodge (74), Mazda (72), and Toyota 71).

What are the least liked car brands?

The bottom dwellers and six least-liked car brands are Chevrolet (65), Mercedes-Benz (64), Buick (61), Cadillac (59), Nissan (58), and Infiniti (48).

The rankings are all owner-based from the Consumer Reports satisfaction surveys. CR says the least satisfying models or brands aren’t necessarily the worst on the market. Instead, they didn’t match the customers’ expectations.

2021 Subaru Forester, 2021 Subaru Crosstrek, 2021 Subaru Outback

The Subaru Forester (compact SUV category) scored highest with its owners in the CR survey, beating several top-selling vehicles like the Toyota RAV4, Honda CR-V, Nissan Rogue, Chevrolet Equinox, Ford Escape, and Jeep Cherokee. All better selling compact SUVs than Forester.

Another study by iSeeCars says the Subaru Forester makes the top-ten SUVs list for owner satisfaction. The Subaru Outback makes two top-ten lists; Top-10 Cars and Top-10 SUVs for owner satisfaction.

According to the iSeeCars analysis, 31.2 percent of Subaru Outback owners keep their vehicles 1.9 times longer than the average (16.8 percent). The Outback is number seven on the list and beats the Lexus ES 300h, Honda CR-V, and Toyota Prius.

In the new American Customer Satisfaction Index (ACSI), Subaru ties for second place with Honda in customer satisfaction. Owners of Subaru Forester, Outback, Crosstrek, Ascent, and other models are mostly satisfied with their vehicles, and Subaru continues to be number one for safety among mass-market brands.

The Consumer Reports study says new Subaru models like the 2021 Forester, Outback, and Crosstrek are well-liked by their owners. Subaru is the number five most-liked car brand and outscores top rivals Toyota and Honda.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru


Frank Williams (not verified)    February 7, 2021 - 11:49AM

Difficult to believe that Subaru is such a top of the list brand with such junk Motors, as a mechanic for many years I see nothing but issues with head gasket leaks and cracked cylinder heads with constantly trouble-prone Motors in all Subarus, longevity is a failure on these models!

vl (not verified)    February 11, 2021 - 3:52PM

In reply to by Frank Williams (not verified)

I have no problem in believing.
I drove Forester for 10 years , no major issues at all, and even when I trade it in for my current Toyota rav4 hybrid it was in a top shape
for its age mechanicaly speaking.
My father is on his 4th Subaru and loves it.
My sister got her Crosstrek last year and loves it. God willing when it's Time for me to change again I can get a hybrid Forester or even an EV.
So I believe it.

Gus (not verified)    February 7, 2021 - 12:15PM

CR is widely mocked throughout the world of car enthusiasts for its "information," so I take this with a grain of salt. Likewise, consider the #1 spot in the poll, known for appealing to rich fanboys. I'm glad to see Subaru get some recognition, even if the source is highly flawed.