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Subaru Starts The New Year With An All-Time Record - One Model Shines Brightest

Subaru reports a new record for January. See which all-wheel-drive SUV led the way to start the new year off big.

You can bet Subaru of America (SOA) was counting its January sales numbers late into the night. The Camden, N.J. automaker reports its best January ever. Subaru pulled it off by squeaking out 115 more cars last month than it sold in January 2020. SOA reported 46,400 vehicle sales for January 2021, a 0.25 percent increase compared to 46,285 in January 2020.

The 2021 Subaru Crosstrek remains the hottest model in the automaker's stable of all-wheel-drive cars. The newly-refreshed Crosstrek was up 28.3 percent over the same period last year when Subaru delivered 8,131 models to customers. Crosstrek achieved its best January ever with 10,431 vehicle sales.

2021 Subaru Crosstrek, 2021 Subaru Crosstrek Sport, pricing, specs, features

Crosstrek outperformed the Forester, Outback, and Ascent SUVs. Outback posted a 3.6 percent increase, 11,784 in 2021 vs 11,379 in 2020. Forester was up 0.0 percent and had almost identical sales as the previous January. Subaru delivered 13,207 Forester models last month compared with 12,209, two less than January 2020. Forester stays the top carline by volume.

Unlike the hot Crosstrek, the Ascent 3-Row family hauler sales have cooled off, with Subaru delivering 4,743 models compared with 5,606 sold in January 2020. The all-new Ascent is still the fourth-best selling model and SUV for SOA but is far behind Crosstrek.

2021 Subaru Crosstrek, 2021 Subaru Crosstrek Sport, pricing, specs, features

Subaru's performance cars are still selling well. The 2020 WRX and WRX STI posted an 11.2 percent increase compared to January 2020. BRZ sales for January 2021 increased 45.5 percent compared to the same month in 2020.

The Crosstrek shines brightest for the Camden, N.J. automaker. The Crosstrek Sport and Limited get a new 2.5-liter engine and dual-function X-Mode for additional off-pavement capabilities.

See why Subaru has the lowest inventory of any automaker and what customers can expect in the report below.

Crosstrek starts the year big with its best January ever. It's the newly-refreshed 2021 Subaru Crosstrek that led the way for Subaru of America to start the new year off big. Subaru reports a record for January, and with more new models coming, Subaru is optimistic about 2021.

You Might Also Like: Will Subaru have more Forester, Outback, and Crosstrek models for its customers? Here is what you can expect from the Camden, N.J. automaker in 2021.

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru


Jaron West (not verified)    February 4, 2021 - 1:00AM

I see a correction is needed in the forester count, 998 would be a great increase! I'm so glad the crosstrek finally got a 2.5, apparently others agree.

B McVerry (not verified)    February 4, 2021 - 5:55AM

Can someone check out the sales numbers of Foresters comparing January 2020 to January 2021? Your article appears to be off by close to 1000 Foresters sold in your comparison from 2020 to 2021. Please correct your numbers. Thank you.

Sean (not verified)    February 4, 2021 - 6:20AM

Great car but it’s not for the beach, I had one and had so many problems every summer fixing the hubs, cv joint n axels. I took it on the beach alot tho.

Richard Dougla… (not verified)    February 5, 2021 - 3:45AM

We love our New Subaru Ascent Limited 2021.
Please be fair when evaluating the different Models.The Ascent was delayed in delivery to dealers due to COVID AT THE LAFAYETTE, IN
Sincerely, Richard D.Cameron U.S.COAST GUARD, VETERAN, Ret

ASC (not verified)    February 5, 2021 - 5:16AM

No one needs a three row in the pandemic unless they have that many kids themselves. Social distancing is best met by the departures from cities and suburbia and there satisfying people's desires to get out there, away from it all is Subaru. People are acting with their purchases on the dreams and visions of escape to normalcy a vehicle of above modest capabilities can provide. Why I've driven them since 1996.

Marc (not verified)    February 5, 2021 - 2:38PM

I agree with Retired U.S. Coast Guard Richard Douglas.

The 2021 Ascent is marvelous and this Winter in NJ has tackled the NorEaster with X-Drive performing amazingly. And ASC: I need 3 rows with 2 kids and the mutt and stuff to pack so I would have gotten a 2022 Forester (rumor of the 2.4 Turbo Boxer) if I had one less child.

Driving out for Winter camping is a great way to avoid the COVID blues.