2017 Subaru Outback, Subaru EyeSight, safety
Denis Flierl's picture

How Subaru Commits to Keep You Safe on the Road [Video]

Subaru has always been about safety and they continue to improve their safety system called EyeSight. How will it keep you safer?

Subaru of America wants consumers to know what their commitment is to keeping families safe. They just launched two new television spots, using their new 2017 Outback wagon and Legacy sedan to show their commitment to keeping families safe on the road. Subaru has always been about safety and they continue to improve their safety system called EyeSight.

Subaru will begin showing two new TV spots today, (Aug 29) that let consumers know about their commitment to keeping drivers and passengers safe. The new spots, “Take The Subaru” and “I’m Sorry,” are produced by the same ad agency that produces the “Subaru Love” campaign. It seems to be working as many buyers are now familiar with the Subaru brand. Sales are booming, and the Japanese automaker is leading all other carmakers in percentage of sales increase in the US. Safety is one key reason why.

What is Subaru EyeSight?

Consumers are safety conscious and Subaru wants to let buyers know they excel in this area. Subaru’s EyeSight features an “extra set of eyes” on the road, and if needed, an “extra foot” on the brake when you drive. Consumers can get the optional EyeSight safety system on the new 2017 Forester SUV, Impreza compact, Legacy sedan, Outback wagon, Crosstrek crossover, and WRX performance sedan.

EyeSight can also save you money

EyeSight received the highest possible rating for front crash prevention by the Insurance Institute for Highway Safety (IIHS). EyeSight has been proven to reduce accidents and consumers may even be eligible for additional savings on auto insurance if the vehicle has options such as Subaru EyeSight.

Subaru begins showing a new set of TV ads today letting consumers know they produce vehicles that will keep families safe in the event of an accident. It’s called Eyesight and you can get it on the new 2017 Forester SUV, Impreza compact, Legacy sedan, Outback wagon, Crosstrek crossover, and WRX performance sedan.

Watch “Take The Subaru” and “I’m Sorry” videos

Source: Subaru

Image: Subaru


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