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A Crazy Year For Subaru Is Just Getting Crazier By The Day

Instead of ads for the new 2021 Subaru Forester, Outback, and Crosstrek, Subaru retailers push their used models. See why it's been a crazy year and could get crazier.


It's been a crazy year for Subaru in the U.S. Subaru retailers are shifting from selling new 2021 Subaru Forester, Outback, and Crosstrek models and pushing their used cars to customers. It's because Subaru has a severe shortage of new Forester and Crosstrek models in some areas.

One look at the social media pages, and you can see what Subaru retailers are pushing. This week, we found seven Twitter posts with more previously owned Crosstrek and Forester models for sale, then ads for new models.

2021 Subaru Forester, 2021 Subaru Crosstrek, 2022 Subaru Outback
photo credit: Earl Duff Subaru

And Subaru retailers will pay extra for your current model if you have a good clean used Subaru. One ad reads, "At Kearny Mesa Subaru, we have a great pre-owned inventory selection. Also, ask us how you can save by trading in your current vehicle!"

If you have a car you aren't driving, there has never been a better time to sell or trade in your old car. Many retailers offer to buy your car even if you don't buy a new Subaru from them. And they will pay you top dollar.

2021 Subaru Forester, 2021 Subaru Crosstrek, 2022 Subaru Outback
photo credit: City Side Subaru

A recent report from iSeeCars reveals some one-and-two-year-old used Subaru models like the WRX, WRX STI, and Crosstrek that sell for more than a new 2021 model. Read the full report here.

Retailers are trying to accommodate customers by offering to order the Subaru model with the exact features they want, rather than encouraging them to buy something on the lot but is not exactly what they want.

Consumer Reports recommends that shoppers research cars and various option packages online before contacting a retailer. You can negotiate the price or lease deal through email or over the phone. Physically going to the dealership might involve only a test drive and the signing of final papers, CR says.

Subaru's dilemma is not going away anytime soon. New 2021 Subaru Forester and Crosstrek models are not expected to arrive from Japan until August and early September. And many of those in transit has already been sold to customers.

2022 Subaru Forester

When will the new 2022 Subaru Forester and Crosstrek arrive?

Subaru has delayed the launch of its refreshed 2022 Subaru Forester and 2022 Crosstrek subcompact SUV until this fall. The new models should have reached U.S. customers this summer, but reports say the 2022 model change won't arrive now until October.

It's been a crazy year, and it may get crazier. Instead of ads for the new 2021 Subaru Forester, Outback, and Crosstrek, Subaru retailers want to buy your old models, and they are raising prices on previously owned vehicles.

You Might Also Like: The Newly-Refreshed 2022 Subaru Forester Update - 5 New Details Revealed Before The U.S. Debut

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: main image Subaru of Wakefield


JEREMY Shawn MOORE (not verified)    July 24, 2021 - 2:00PM

I know what I have. I'm gonna see if they'll give me $15k for my 2006 Forester with under 300,000 miles

Arcee (not verified)    July 24, 2021 - 5:44PM

The current car market is just totally crazy. Not just Subaru, but all dealers. Hopefully it will start to go back to normal this fall or winter.

HBeckett (not verified)    July 24, 2021 - 9:24PM

More than!!! Not more then. Grammar actuall matters, especially among purported journalists. Pathetic. I hear there are openings in the fast food industry.

Bruce (not verified)    July 29, 2021 - 1:43PM

In reply to by HBeckett (not verified)

Thanks for making me laugh. You criticize another person's grammar and in the process you fail to write complete sentences and even misspell the word actually. Fortunately, as you note, there are openings in the fast food industry.

Sarafina (not verified)    July 25, 2021 - 11:47AM

Wow Denis, no mention of chip shortages or shortages on used cars due to lack of supply/supply chain ramping up after COVID?
Your only talent is clickbait.
What a hack.