A Crazy Year For Subaru Is Just Getting Crazier By The Day
It's been a crazy year for Subaru in the U.S. Subaru retailers are shifting from selling new 2021 Subaru Forester, Outback, and Crosstrek models and pushing their used cars to customers. It's because Subaru has a severe shortage of new Forester and Crosstrek models in some areas.
One look at the social media pages, and you can see what Subaru retailers are pushing. This week, we found seven Twitter posts with more previously owned Crosstrek and Forester models for sale, then ads for new models.
photo credit: Earl Duff Subaru
And Subaru retailers will pay extra for your current model if you have a good clean used Subaru. One ad reads, "At Kearny Mesa Subaru, we have a great pre-owned inventory selection. Also, ask us how you can save by trading in your current vehicle!"
If you have a car you aren't driving, there has never been a better time to sell or trade in your old car. Many retailers offer to buy your car even if you don't buy a new Subaru from them. And they will pay you top dollar.
photo credit: City Side Subaru
Retailers are trying to accommodate customers by offering to order the Subaru model with the exact features they want, rather than encouraging them to buy something on the lot but is not exactly what they want.
Consumer Reports recommends that shoppers research cars and various option packages online before contacting a retailer. You can negotiate the price or lease deal through email or over the phone. Physically going to the dealership might involve only a test drive and the signing of final papers, CR says.
Subaru's dilemma is not going away anytime soon. New 2021 Subaru Forester and Crosstrek models are not expected to arrive from Japan until August and early September. And many of those in transit has already been sold to customers.
When will the new 2022 Subaru Forester and Crosstrek arrive?
Subaru has delayed the launch of its refreshed 2022 Subaru Forester and 2022 Crosstrek subcompact SUV until this fall. The new models should have reached U.S. customers this summer, but reports say the 2022 model change won't arrive now until October.
It's been a crazy year, and it may get crazier. Instead of ads for the new 2021 Subaru Forester, Outback, and Crosstrek, Subaru retailers want to buy your old models, and they are raising prices on previously owned vehicles.
Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: main image Subaru of Wakefield