Subaru of America is pulling off what no other automaker in America has done. They have scored 89 consecutive months of yearly, month over month growth thanks to the new 2019 Subaru Forester, current-generation Outback and new Ascent family hauler in April. Both Forester and Outback are doing well, but customers are scoring a better deal on the current Outback than the newly-redesigned Forester.
Even though the new fifth-generation 2019 Forester had its best April ever, the Outback did better. The newly-redesigned Forester (55,438 YTD sales) is still number two in the stable beating the number one outgoing Outback (58,189 YTD sales) by a small 2,751 unit margin. Outback posted a 16.3 percent increase in April, while Forester posted an 8.1 percent increase compared to April 2018.
What’s in it for customers?
The new 2020 Outback is set to hit dealer showrooms this fall so Forester will have to make significant gains in the next few months to move into the number one spot. The 2020 Outback will likely be a big hit with customers when it arrives and will likely outsell the new Forester to keep it’s number one status.
Better Outback deals are there now
The Outback has been the number one SUV in Subaru of America’s stable for a few years now and it’s not likely to give up the ranking easily. Customers are taking advantage of excellent financing deals and its helping to move out 2019 Outback inventory. The 2019 models are being offered with zero percent financing, now through May 31 for terms of up to 36 months. You can lease a 2019 Outback 2.5i trim for $249/Month on a 36-month lease. Subaru doesn't need to offer any special incentives to sell the new 2019 Forester. You get 3.49 percent APR financing on Forester or lease a new SUV for $265/Month on a 36-month lease.
The new Subaru Forester has been a big hit with customers with new safety tech, interior upgrades, and new infotainment technology. But Subaru Corp discontinued the 2.0XT turbo engine and it’s not going over well with performance fans. The new 2020 Outback XT gets a new FA24 2.4-liter turbocharged Boxer engine and it should be their top selling trim when it arrives this fall. When the sixth-generation 2020 Outback arrives, don’t expect any special offers or incentives.
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Photo credit: Subaru USA