Subaru of America has raised pricing on all its new models except the 2023 Subaru Solterra. Why has Subaru raised pricing across the lineup? With the cost of raw materials, supply chain issues, and increased shipping costs, the Camden, N.J. automaker raised pricing, destination, and delivery fees.
Below is the new 2023 pricing for each model and the trim level.
Some 2023 Subaru vehicles and trim levels get a more significant price increase than others due to added engine options and option package changes. Check each model's red link for additional pricing and complete trim guides.
All 2023 Forester trim levels increased by $550 in price, including destination and delivery. 2023 Forester comes in six trim levels; The Base Forester starts at $27,620, Premium ($30,620), Sport ($32,190), Limited ($34,300), Wilderness ($35,245), and Touring ($37,720). Pricing includes dealer fees ($1,225).
The 2023 Outback gets a price increase and the trim levels are; the Base trim priced from $29,620 (+$800), Premium ($31,920 +$900), new Onyx Edition with a 2.5 liter engine ($34,720), Limited ($36,520 +$1,050), Touring ($41,070 +$1,700), Outback Wilderness ($39,670 +$800), Onyx Edition XT ($39,820 +$2,800), Limited XT ($40,920 +$1,050), and Touring XT ($43,520 +$1,700). Pricing includes $1,225 destination and delivery fees.
All 2023 Subaru Crosstrek trim levels get a $600 price increase, including destination and delivery fees. Dealer fees increased by $50 for 2023 Crosstrek trims.
The 2023 Subaru Crosstrek now comes in six trim levels for U.S. customers. The base trim is priced from $24,870, Premium, ($26,020), all-new Special Edition ($27,970), Sport ($29,220), Limited ($30,720) and Crosstrek Hybrid ($38.070). Prices include destination and delivery fees ($1,225).
How much did the 2023 Subaru Ascent trim levels increase in price?
The Base trim gets a $1,150 price increase, Premium +$2,710, Onyx Edition +$2,850, Limited +$1,550, and Touring +$2,300.
The 2022 Subaru Ascent base starts at $35,120, and Premium trims begin at $39,180. The Ascent Onyx Edition starts at $42,520, the upper Limited starts at $42,820, the new Ascent Onyx Edition Limited is priced at $47,520, and the top-trim Touring has a starting MSRP of $49,420. Pricing includes destination and delivery fees ($1,225).
All 2023 Subaru Impreza trim levels get a $550 price increase, including destination and delivery fees.
The 2023 Impreza comes in four trim levels for customers. The seven different models come in base sedan ($20,815), base hatchback ($21,315) Premium sedan ($24,215), Premium hatchback ($24,715), Sport sedan ($25,615), Sport hatchback ($25,015), and Limited hatchback ($28,415). Destination and delivery ($995) are included in the prices above. Models with a CVT automatic transmission add around $1,300 depending on the trim level.
The 2023 Legacy sedan now comes in five trim levels. We have included the price increase on each trim after the new pricing. The 2023 midsize sedan starts at $25,415 (+$925) for the base trim, Premium ($27,715 +$975), Limited ($32,465 +$1,025), Sport with new 2.4-liter turbo engine ($34,915 +$4,630), and Touring XT ($38,715 +$1,025). Destination and delivery fees are included in the pricing above ($1,020).
The 2023 Subaru BRZ comes in two trim levels with two transmission options. The BRZ Premium with a 6-speed manual gearbox has a starting price of $29,615 (+$620). BRZ Premium with an automatic transmission starts at $33,115 (+$560). The Limited (6-speed manual) has a starting MSRP of $32,115 (+$660). The Limited with an automatic transmission starts at $33,255 (+$560). Pricing includes destination and delivery fees ($1,020).
The 2023 Solterra comes in three trim levels, Premium, Limited, and Touring. Pricing for the Solterra Premium trim level starts at $46,220. The Limited trim carries a starting manufacturer's suggested retail price of $49,720. The top-of-the-line Touring trim is priced from $53,220. Prices include destination and delivery fees ($1,225).
2023 Subaru WRX performance sedan
Subaru of America has not announced the 2023 Subaru WRX pricing. Stay tuned.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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