As the Model 3 begins to ship, Tesla owners are reporting long lines at California Supercharger locations now during holidays, special events, and in some case, just a normal day. Will the upcoming deluge of Tesla Model 3 cars make an already frustrating situation worse for existing owners in popular Tesla markets?
Tesla Sales To Date
To-date, Tesla has sold about 135,000 vehicles since 2011 in the U.S. (more in total). Without a doubt, Tesla's strongest market is the metro areas in California, including San Jose, San Fransisco, Los Angeles, and San Diego. Tesla's forecast for Model 3 sales shows that Tesla plans to double the total number of cars it has in circulation within about six to eight months. Teslarati reports that the Model 3 production plan is ahead of schedule and that a production rate of 20,000 cars per month will be achieved by December (three months from now). Adding in the existing 3,500 per month of Model S and Model X cars Tesla already builds shows that Tesla will double its total cars in circulation around June of next year. It doesn't stop there. Electrek reports that Tesla has "zero doubt" the company will be delivering 10,000 Model 3 cars per week in 2018. That means by this time next year the total U.S. population of Tesla vehicles could triple.
@elonmusk Road trip from San Francisco to San Diego. Now 3rd in line at a #Tesla #supercharger. Busy road trip weekend! #notsospecialanymore pic.twitter.com/hN3l6xE23X— etsu (@etsukoyamaoka) July 1, 2017
Tesla Model 3's Headed Primarily To California
If those Tesla Model 3 cars were somehow equally distributed around the U.S., the problem would not be insurmountable. We drive past the New Hampshire Supercharger location in Hopkinton frequently, and we've never seen a line. However, that is not the plan. Elon Musk has said from the start that the bulk of the Model 3 deliveries are going to roll out in California first. Exactly where current Tesla owners are tweeting images of crowded Superchargers.
Tesla Supercharger Etiquette - Don't Charge to 100%
The current etiquette at Superchargers is to only add up to an 80% charge. The reason for this is that it takes almost as long to charge from 80% to 100% as it does from, say, 20% to 80%. Still, even a charge to around 80% typically takes about 30 minutes or more. That means if a Tesla owner is waiting to top off her vehicle, and is waiting for an owner's slot that just became occupied the wait is an hour until her vehicle is charged up to 80%. Is waiting an hour to charge what new Tesla Model 3 owners expect?
Tesla Plan To Manage Supercharger Overcrowding
Tesla is aware of the issue and announced last year that it planned to double total Supercharger capacity by "the end of 2017." Which is quickly approaching.