U.S. News & World Report has released its Best Brands ratings for 2018 and Mazda has taken the top spot for cars. U.S. News highlighted the excellence of the Mazda6, Mazda3 and Miata in its reasoning for the decision to pick Mazda over brands like Honda and Toyota that outsell Mazda.
Torque News reached out to Jamie Page Deaton, Managing Editor, U.S. News Autos and North American Car and Truck of the Year juror, and asked her why she and her team felt Mazda deserved the win. Page Deaton told us, "Two things set Mazda cars apart from the competition: performance and interior quality.
While most consumers know that Mazdas provide some of the best performance among mainstream car brands, they might be surprised to learn that their interiors are high-end, with elegant designs and upscale materials that are much nicer than what you'd expect based on price alone."
We agree with Page Deaton's assessment and have often compared the Mazda styling and fit and finish in its cars to that of luxury brand Audi, who uses a similar infotainment interface.
Mazda has been continuously improving its interiors over the past decade. Mazda now has fixed the Miata's single biggest problem by addressing an interior issue, and Mazda has just announced new changes to the Mazda6 sedan to make it more plush.
U.S. News awarded the best luxury brand to Porsche, the best SUV brand to Honda, and best truck brand to Ford. These are hard choices to argue against given the Honda CR-V's excellence and the domination of the Ford F-150. Porsche's recent rise to the top of the quality ratings also helps its award seem appropriate.
Let us know in the comments section below if Mazda deserves this title. What do you think about Mazda getting ahead of Toyota and Honda? If you liked this article and think it may help your friends, consider sharing or tweeting it to your followers.