Mazda dealer image courtesy of Mazda.
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Mazda Is America's New "High-Volume" Premium Crossover Automaker

Mazda's newest sales report held some interesting milestones. Mazda is not just a premium automaker, it is also becoming pretty big.
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Mazda is emerging as America's newest high-volume premium crossover manufacturer. Like Acura and Lexus before it, Mazda has steadily improved its product beyond conventional brand levels. Read any review of a Mazda product and terms like premium, quality, and luxury features are common. Once a company that relied on Zoom-Zoom to capture buyers, Mazda has evolved into an automaker with a product that has a perceived quality that goes beyond the lamestream.

In addition to being a premium brand, Mazda is also morphing into a high-volume manufacturer of its key models. The Mazda CX-5 is the company's top seller. This model isn't just outselling its competitors like the Acura RDX and Lexus RX, but now also traditional high-volume models. In May, Mazda's CX-5 outsold the Ford Escape.

Related Topic: Mazda's CX-5 Crossover Outsold the Subaru Forester This Month

This leap by Mazda was not a one-month glitch. The CX-5 has been a top-20-selling vehicle in America before. And the CX-5 is not alone. Mazda's new CX-30 crossover doubled in sales year over year in May. The market share gains that Mazda is making are not due to its competitors stumbling so much as Mazda just being at the top of its game. “Last month, Mazda sold more vehicles in the US than in any other single month in our history and our market share rose to an all-time high of 2.7 percent,” said Mazda North American Operations President Jeff Guyton. “This success is due to due to several factors including overall increased consumer spending, having stronger inventory than some of our competitors, switching up dealer allocation orders and the numerous accolades Mazda has achieved for its outstanding safety, reliability, and elegant design craftsmanship. The result was the perfect intersection of opportunity and preparation.”

Mazda's sales success isn't limited to crossovers either. Everyone loves the Mazda Miata. In May it was the top-selling affordable convertible sports car in America. Sales increased by over 25% year over year. During the market upheaval of the past year, Mazda's Miata has somehow been growing in sales regularly. While other automakers are moving away from convertible sports cars, Mazda is continuing its four-generation long dominance.

Mazda is the company to watch this year. The company is planning to begin the production of an all-new crossover made in an American production facility. Additionally, Jeff Guyton, President of Mazda North American Operations, said in an April statement that “The battery-powered MX-30 will begin the introduction of additional electrified models, including a series plug-in hybrid with a rotary generator for MX-30, a plug-in hybrid for our new large platform, and a traditional hybrid for our new American-made crossover."

John Goreham is a long-time New England Motor Press Association member and recovering engineer. John's interest in EVs goes back to 1990 when he designed the thermal control system for an EV battery as part of an academic team. After earning his mechanical engineering degree, John completed a marketing program at Northeastern University and worked with automotive component manufacturers, in the semiconductor industry, and in biotech. In addition to Torque News, John's work has appeared in print in dozens of American newspapers and he provides reviews to many vehicle shopping sites. You can follow John on TikTok @ToknCars, on Twitter, and view his credentials at Linkedin


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Comments

Thats great....
All I want to say is, garbage, I had a 2020 CX 30 bought back after 8 weeks, I test drove 5 more 2021 Mazda 3, Mazda 5, none had AC that worked, one started leaking oil all over, and filled the car with smoke, the 5 did not know what gear to be in, and had no power, that lasted all 2 miles of a drive, I ended up In a 2019 3 hatchback AWD, another stupid mistake, 10 months later, the AC you never know what it’s going to blow, hot or cold, or keeps fluctuating, the engine vibrates now so bad, you can’t touch the doors, or the steering wheel when at idle, avoid any engine with the cylinder deactivation, you will wish you never saw Mazda if you do, the drive line as vibrated from day one, 3,000 miles later, they still can’t fix it, if your looking for good gas figures, walk away, you won’t get better than 26 on the freeway, with AC off. The smooth shifting trans? I think they where confiding that with a Kia, you won’t get a smooth shift in a Mazda 3 after the first 500 miles. Then you’ll be hit constantly with electronic issues, I’ve not gone a week with out issues, the Mazda connect, for remote engine start, it’s never worked, they say it does, and I go pick it up, oh look, still not working, tired of Mazdas lies, and being conned, and fobbed off. My advise, I came from a Kia Optima, and as soon as I can get rid of this can of overpriced doo soo, I’m going right back up Kia.
I’ve owned 5 Mazda’s and haven’t had an issue with any of them. Currently have a 15 cx5 which has been all over the eastern seaboard without a hiccup! My 16 Miata has been excellent as well. I’ve never had a problem with either and the dealer has been excellent, I feel the dealership and their response to the customer is key to experience!
I’ve owned a 1996 Mazda Miata since June 2007. At purchase it only had 20,000 miles on it! The previous owner was 72 years old & rarely drove it, but took exceptional care of it. Everywhere I’ve driven it heads turn because of how new it still looks. I’ve now had it for 14 years, & I’ve replaced tires, a water pump, timing chain, & radiator. But the latter 3 were due to age - not lack of performance. I’ve never replaced a headlight or signal light, & the AC still runs as cold as the day I bought it in 2007. And I’ve driven it from Arkansas to Florida twice. Twice to Texas. Once to Kentucky. Once to Missouri. Flawless performance each & every trip! Hard to argue with Miata’s exceptionally engineered track record - ESPECIALLY on a 24- year-old vehicle! And 1 year ago I purchased for my wife a 2014 CX-5 with only 52,000 miles, & it’s purred like a kitten ever since. When I drive it I’m reminded a LOT of the “Zoom-Zoom” aspect of Mazda’s engine engineering that gained it so much notoriety in years past. You punch the accelerator & you GO! JUST like with my Miata!! Many reviews I read on it before purchase referenced it as “zippy!” And that is DEFINITELY true!!! Fun & easy to drive. Designed with the driver experience in mind, the creature comforts & luxury features abound! So the gentleman who had so many issues to “me” clearly got a lemon. And I’m my 65 years of life I’ve learned that lemons - in the world of vehicles - come in all shapes, sizes, makes & models! Needless to say, I’m a Mazda man for life, & don’t ever plan on owning ANYTHING else!
Hey Man, sorry to hear about all your Mazda problems, I would have to disagree with you on the quality of Mazda however. I’ve had a Mazda 6, and a Mazda CX-5 and never had an issue, I think they are very reliable and much better quality and finish that their Korean car conterparts. Maybe you have just been really unlucky or aligned with Kia and this is a smear campaign, wouldn’t be the first one.
1st I thought you were joking, but now it just sounds like you don't know how a car works. Cx-30, then 5 Mazda 3/5, and you still got another Mazda after they "all sucks"... yeah right.... we believe your stupid story. Sorry bud, I think you might be the problem here, not the cars, considering how you even manage to break the transmission with just 500 miles.
No car dealership has 5 brand new cars with broken A/C. If ANY 2021 model year vehicle (from any brand, not a defense of mazda, just pointing out that you are a liar) had the A/C die it would be fixed under warranty. On top of that obviousness theres also consumer reports listing mazda as #1 reliable followed by lexus then toyota. (Kia is not in the top 3) So imma guess youre just a schill.
You can forget Kia too...I just bought the top of the line 2021 Kia Sorento X line and after 2000 miles the blind spot monitoring system malfunctions and the same week the transmission failed. It sat on the lot a month because Kia service so busy and they confirmed it needs a new transmission...I drove the thing for 2 months. Now the best part is Kia is telling me the replacement parts are not in any of the US warehouses and don't know when they will arrive. No loaner was provided, consumer affairs is a joke so far and nobody seems to care. Stay away from KIA!
Needs more angst. Throw in a few fires, perhaps losing a tire at highway speed once or twice. Also fact check a little better, Mazda didn't make a AWD 3 hatch in in 2019. Little details like that cost you points and detracts from the story. Try to compare to higher ranked Japanese brands like Honda or Toyota as Korean may be seen as a weak comparison to some. Final Troll grade: B-
Yeah, I call baloney on this post as well. I've similarly had 6 Mazdas over the years (1999 Protege; 2004 3; 2013 Mazdaspeed 3; 2016 3; 2017 CX-9; and 2020 CX-5) and have NEVER had any of these issues. Aside from my speed 3 and CX-9 which I traded in on my current CX-5, all had close to 200k miles and no issues aside from general maintenance and a sensor to two here or there. MPGs have always been solid (except for the speed3 for obvious reasons!), and the transmissions were smooth as butter. I think you have Mazda confused with Kia, which oh by the way, is at the dregs of the current consumer report rankings. Mazda? #1.
We have a 2016 CX-3 and 2019 CX-5 and haven’t had any major issues and certainly nothing like what you describe. And Consumer Reports would most certainly take issue with your reports. Have fun with your Kia.
We have a 2016 CX-3 and 2019 CX-5 and haven’t had any major issues and certainly nothing like what you describe. And Consumer Reports would most certainly take issue with your reports. Have fun with your Kia.
My first Mazda3 5-door was traded in for a new one after 10 years and over 130,000 miles. I never had a problem and got 28 mpg combined. The A/C always worked perfectly (I live in FL). My 2018 Mazda3 is a delight! It gets 31 MPG and the A/C is even better. It is the best car brand in my opinion.
Funny you mention Kia and Mazda together. I dumped my 2010 Kia Forte after one of the pistons "fell apart" - dealership's words, not mine - after 60k miles. Turns out it's a common problem for that generation, and the Optima used the same engine with the same issue. The engine design was borrowed from Mitsubishi who always has problems with piston rings and burning oil. Luckily I kept my oil change receipts and promptly sold it after the repair. Currently own a Mazda3 with 73k and a CX-5 with 76k. Both have needed nothing in 14 combined years of ownership besides a gas cap and a software update TSB (Mazda3) and the headlight DRL LED recall (CX-5). Having a hard time getting rid of them, even with new models coming out all the time.
2016 Kia Soul....4500 miles the same thing. Was going up a hill when all the lights on dash lit up...then engine died and burst of burnt oil smoke came through vents. Kia mechanic checked pistons/chamber with scope though spark plug holes. There was one where there was no longer a piston..completely disintegrated ! So instead of getting my first oil change,,I got a new engine. up to 90,200 on this one....oh and minus the 4500 !
Hmmmmmmmmm you’ll be the first person! I’msure Kia would love you’re business
My goodness CG, you must LOVE Mazda's design and driving experience to have tried SIX MORE Mazdas of different models and then buying an older used one after having Mazda buy back your 2020 CX-30! Your brand loyalty is remarkable.
Love my 2012 Mazda CX-9 and very impressed with the way it handles and quickness!! Not going to worry about gas mileage. Will keep it till it tells me to put it to rest.
Yeah, I’m calling BS from the obvious Kia shill. If they broke down like that, they wouldn’t be selling so many. On my fourth Mazda now and aside from routine maintenance stuff (brakes, etc) I have never had a single issue with any of them. Have fun in your Kia, literally the brand that the term “polishing a turd” was invented to describe.
I don't believe any of that. I've had multiple mazda's, all the way back to a 2006 mazda3 hatch, and never had any issues. 2010 miata, 2018 mazda3 hatch, 2008 cx7. My mom's optima is the one that runs rough at idle, while all my mazdas felt so smooth you'd forget they are running. Plus, mazda topped CR's reliability list. Seems if what you're saying is true, you must be the only one experiencing those issues, because no one else is.
You sound like a Kia owner and an ass who is just here to crap on Mazda, because you're one of the many assholes who are actively trying to put dirt on Mazda. The whole car industry is now observing how Mazda designs and engineers their cars. There are no gimmicks like you would find on many car brands these days, especially Kia & Hyundai. Kia and Hyundai should go bust for constantly churning out cookie-cutter vehicles that are absolutely disgusting and there are absolutely no significant contributions from Kia and Hyundai for the automotive world, just plain shit.
Dimwits like you find pleasure in crapping on automakers such as Mazda and would laud brands such as Kia and Hyundai that constantly churn out cookie-cutter vehicles. I think that explains a lot about your taste. Mazda is currently one of the best brands that is trying to make a difference by challenging themselves and other brands around them. I don't know if you've noticed, but up until Mazda started releasing attractive vehicles in the market, all brands didn't bother with styling at all. But now they have, thanks to Mazda. A prime example is the new Acura MDX, that thing looks like a CX-9 from various angles, need I say more. I think you only deserve a Kia Optima or something Korean.
I have Mazda 3 Hatchback 2016 with over 50k miles and it runs like new, smells like new. You probably don't have a good luck with Mazda and I would suggest you to look into VW. Good Luck!
we currently own a 2021 cx30 premium... it is not perfect, but for the price point, safety, comfort, tech, looks, well, it's a solid choice... we've also owned, 2014 mazda 3 gt sedan, 2017 cx5 touring, leased 2018 mazda gt3 hb as well... we do not have unrealistic expectations of the mazdas we have/had. we're not in the market for a bmw/audi/acura et al...
I have had 6 Mazda’s since 2001 and I have had zero issues with them. They ride great, look good, reliable, and are comfortable. I currently have a 2019 CX9 and it’s the best vehicle I have owned. I have multiple friends that have bought Mazda’s over the last few years after asking me how mine was. Great vehicles and will definitely keep buying them.
Hopefully this will help fund new sports car models above the Miata, like Porsche does with their crossovers.
Ha . 2.7% after what, 30+ years, small dealer network . Way to many trim levels, and way over priced .
Premium car manufacturer should have a premium service department not the one like in Farmington hills Michigan. They do have a recall for control arm 3 years ago, and its get bad again. 2009 Mazda cx7 control arm been replaced 3 times. Overall Ok but not premium!
I had a 2010 Mazda 3 and I am currently driving a basic model 2015 Mazda 3 Skyactiv. I've driven a Mitsubishi, Nissan, Ford, Toyota, Audi, Volkswagen, BMW, Cadillac, Lexus, and Chevy....I have to liken my Mazda to the upper class vehicles, even with it being 6 years old. I got the car from a Georgia dealer with 18k miles on it and one previous owner, no accidents. Since I got the car in early 2018, I have only had to make routine replacements, such as the oil, tires, coolant, battery and brakes. I'm so impressed with this car that I actually consider it to be better than my former 2004 BMW 325i, which handled in much the same way. Firm, friction steering. Moderate brakes (not touchy), excellent stamina and grace on turns and curves, and Mazda has always been great for long term driving. I am on the road nearly 12 hours a day, 7 days a week, so I get a bit more wear and tear than most drivers. The meter reads 114,461 miles now. The only issue I've really had was with the electrical system, which may not even be common, as I had an accident in the vehicle before it started happening. I had flickering interior lights, a reduction in battery power, some surges, but it went away as the weather warmed up. My car does not have the horsepower or gadgets that the GT version hatchback has, but it's a fantastic car and I wouldn't want anything else. This is great if you're looking to gift a car to your first-time-driver and you don't want them fiddling with touch screen devices and hundreds of buttons while they drive, or having too much power in their hands...155 HP tops. I might also add that I've been in two severe accidents with both of my Mazda vehicles and the cars took it like a champ. Hardly any body damage for what had actually occurred. They're like steel cages during impact. Watch some of the crash test videos on YouTube. Overall I give Mazda 5 stars and would really push the idea for teenagers/new drivers, old folks, people with pets and kids (they're super spacey), and anyone on a budget. I'm a mid-20's driver myself and as I've learned to drive more maturely, the car has been my best friend on the road. Just make sure you're taking proper precautions when you're buying one. Try to buy from a dealer that's located in a wealthy city or town...affluent folks are more willing to start a ruckus when dealers sell them low quality vehicles, and lawsuits arise simply because those people love money. Think smart. Also, have the vehicle inspected before purchase at a mechanic that ISN'T near the dealership...I once had an issue with a dealership being in cahoots with the mechanic across the street. They lied to me and cleared a vehicle that had severe rot and rust from being submerged during a hurricane. I was charged full price and not notified on my title about its condition. Test all of the gadgets before you buy, drive it, feel it. Most of all, make sure you take care of the car. Get filters replaced on time, keep up with the maintenance on a regular schedule. I change my oil out every 3,000 miles on the dot, regardless of what anyone tells me. No issues at all. Keep the tires and brake pads up to date or you may have issues with a set of dash lights that show TRAC and TPMS...if left untreated it can cause the gear shift to freeze up and start/stop button may not function. If you have this issue it's either brake light sensor or brake pads. Try to keep one kind of gas in it...top tier detergent. Don't go for the cheap option. And my last piece of advice...be gentle. It doesn't like being forced.
I lease a 2018 Mazda 6 Turbo and own a 2021 Mazda CX-30. I am currently in Regina driving my Mazda 6 Turbo from Toronto to Canmore, Alberta. So in the past 2 days I have driven about 2700 kms, in weather ranging from 17C to 34C, bright sun to nighttime darkness and thunderstorms. So this car has covered 47,500kms, is all original, has had only normal servicing and Mazda covered software updates, has white leather interior which still looks and smells like new. My gas consumption on this trip so far has been 7.1L/100kms over the 2700kms and used no measurable quantity of oil. My running average speed has been about 100kph. Try that in your Kia Optima!!

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