A new study conducted by researchers at iSeeCars.com breaks down the adoption rates of green cars by American drivers. With a huge selection of various types of electric cars available now in America, 41 models according to InsideEvs, plus dozens of hybrid models in almost every vehicle category, one would assume Americans would be turning to green cars in droves. But it is not the case. 97.4% of Americans opt not to own a green car.
Nationwide, only about 2.6% of drivers of new and used vehicles drive a hybrid, or EV of one type or another according to the study. In many states, the rate hovers around 1%. California is a very large market and leads the country in green vehicle adoption. Yet, 92.5% of Californians opt not to drive a green car. The rate of 7.5% of green vehicle owners in California is way ahead of most states, but less than one in ten Californians feel the issue is important enough to drive a hybrid or EV. This despite the fact that the Toyota Prius hybrid was the top-selling model in California for a number of years.
The next two highest states for green car adoption are Washington and Oregon. In these states, 93.9% and 94.4% of drivers opt not to drive green cars. Hawaii and Vermont are next on the list, but have tiny car markets compared to other states. Alaska was the most improved with 97.9% of Alaskans opting not to drive green cars, an increase of green car ownership from 2014 when 99.2% of Alaskans opted not to drive green vehicles. However, again, Alaska is a tiny car market by comparison to more populous states.
The most successful green car in the world, and also in the United States is the Toyota Prius. That green car has been on the market now for over 20 years, having launched in 1997. The Prius still outsells every other green car in America by a factor of about 4 to 1. Many Prius owners also have sports cars, trucks and motorcycles that are not green. Lately, the Toyota RAV4 hybrid and Highlander Hybrid SUVs have gained significant traction. The RAV4 Hybrid outsold every electric car model in America since its introduction. The green vehicle to watch is the $49K+ Tesla Model 3. That model will soon break out and have sales that approach the Prius and RAV4 for monthly totals.
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