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Honda donates Skyfall motorcycle and Peugeot gives up trademark

The BBC Children in Need annual fundraiser has garnered donations from Honda, including the motorcycle used in the new James Bond film Skyfall. For their part, Peugeot has given the very symbol of their venerable company: the lion.

The modified Honda CRF250R motorcycle that appears in the opening chase sequence to the new James Bond title Skyfall is now part of an online auction in which Honda and several other companies are donating to help the BBC's children's charity, BBC Children in Need. The motorbike was ridden by Daniel Craig as 007 eluded bad guys and tried to catch the villain in the latest Bond installment, Skyfall.

Several other items from the film are also included in the auction event. One lucky 007 fan will win the motorcycle on November 22 when the auction closes. If you're interested, or to see what other goodies are up on the block, you can check the BBC's Pudsey the Bear website at this link.

Longstanding European automaker Peugeot is also helping Children in Need with a donation of their own. The company has donated their trademark lion logo, which has now been taken over by a Peugeot lion-posing Pudsey the Bear, mascot of the BBC charity program. Full page advertisements featuring the new logo began appearing in newspapers in the United Kingdom and select parts of Europe today as the two well-recognized European mascots merged to show support for disadvantaged children. The new logo is also on Peugeot's Facebook and other social media accounts. These efforts will drive traffic to Pudsey's Dream Wheels, an online game where people can design their dream car and then try to win a new Peugeot 208.

BBC Children in Need is a charity run by the BBC that provides grants to projects in the United Kingdom focused on helping children and young people who are disadvantaged. The charity mainly grants money and support to small, localized charities and programs where a difference can be made at a neighborhood or township level. The charity hosts an annual fundraiser called Children in Need Appeal Night on BBC One which is always a star-studded, celebrity-filled, entertainment-packed event. It is the equivalent to the Jerry Lewis telethon that has been a large part of American children's charity giving for decades.