Jordin Sparks Brings Anti-Texting Campaign to Super Bowl

Jordin Sparks and Allstate are bringing the "X the TXT: DSGN8 Before You Drive" anti-texting campaign to the Jordin Sparks Experience, an annual gala for Sparks Charities held just before the Super Bowl.
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Sparks, an American Idol winner, will host her anti-texting campaign, which asks for drivers to have a designated texter when behind the wheel, from 11 a.m. to 7 p.m. on Wed., Feb., 2, at the Sheraton Arlington Hotel. For more information or to register your DSGN8D TXTR visit www.facebook.com/XtheTXT.

According to a press release from the campaign, “Driver distraction contributes to 25 percent of all police-reported traffic crashes, according to National Highway Traffic Safety Administration, and teens report texting as the number one distraction behind the wheel.”

Attendees of Sparks Feb. 2 charity event can join celebrities like Michael Strahan, Larry Fitzgerald, Jason DeRulo, DJ Babey Drew and Honor Society, as they take the pledge not to text and drive by placing their thumbprint on a banner and appointing their DSGN8D TXTR. Participants can snap pictures in a photo booth and view them later at facebook.com/XtheTXT. So far, more than 125,000 people have taken Allstate's pledge not to text and drive, and thousands have appointed a DSGN8D TXTR at in-person events and online at facebook.com/XtheTXT.

Along the same lines, the U.S. Department of Transportation has launched the Distracted Driving Videos series, which is a chilling reminder of how one second of driver distraction can have life-altering consequences. The new online video series features people from across the country who have been injured or lost loved ones to distracted driving.


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