Jeff Koons turns a BMW M3 into a piece of art
The BMW M3 GT2 art car represents a vivid example of color and motion. It has a streaks of all different colors which radiate from the front of the car to the back against a black background. It is as if the paint was formed around the car while it was on the race track. It gives the feeling of art created in the moment.
Even though it is a miniature 1:18 scale model car, it still retains the feeling of performance and art that Jeff Koons and BMW clearly wanted. The metal model is a full-detail reproduction of the original vehicle, for which the artist intentionally selected a contrasting silver interior. The removable hood allows you to see the engine inside, the trunk can also be opened, and the air ducts are easily visible. The cockpit and the lettering on the wheels look just like those of its big brother, and the steerable front axle and plastic sports seatbelts will delight fans of exclusive automobiles. A clear varnish protects the special, brilliantly colored transfers and will keep this designer piece shining for years to come.
The BMW M3 Art Car miniature by Jeff Koons, is limited to 5,000 models, each of which is supplied in its own display case, appealing to automotive enthusiasts and art lovers alike. It can be bought at select BMW dealerships and online at: www.bmw-shop.com.
Jeff Koons is a well known American artist, and some of his best most famous work is his stainless-steel balloon animals and massive flower sculptures. This is not the first time he has collaborated with BMW to create a piece of art using one of the German manufacturers vehicles. He worked with BMW Motorsport and BMW Group Chief Designer Adrian van Hooydonk during 2010, and together they created a race car which featured Koon's art. The art car that was created, competed in Le Mans during the 2010 racing season.
BMW has a bit of a tradition of allowing artists to create works of art out of BMW vehicles. Such notable artists who have created a BMW Art Cars include Roy Lichtenstein, Andy Warhol, Robert Rauschenberg, David Hockney, Jenny Holzer, and most recently Olafur Eliasson. Mr Eliasson entitled his work “Your mobile expectations: BMW H2R project”, for which he removed the outer shell of a hydrogen-driven prototype and replaced it with a complex skin of steel mesh, shining metal plates, and diverse layers of ice.
For Jeff Koons, a car enthusiast, the project was a dream come true. “I always thought it would be an honor to design a BMW Art Car,” says Jeff Koons. “I am very happy to join the tradition which was founded by such greats as Calder, Lichtenstein, Stella, and Warhol.”
Alexander Calder painted the first BMW in the Art Car Collection in 1975. He then was followed by well-known artist Frank Stella with his distinctive grid pattern.
BMW has 17 'Art Cars' in its collection created by the above mentioned artists and other various artists. The company feels these pieces of art and machinery reflect the cultural and historical development of art, design, and technology. Any car designer or car enthusiast would surely agree.