Asia next market for MP4-12C sports car
The high-performance sports car company based at the McLaren Group headquarters in the UK marks a major milestone in its global growth strategy by adding Lim. The introduction to the McLaren Automotive board of an influential and well respected partner in Asia will strengthen the company’s corporate and trading influence in the region at a time of encouraging demand for the company’s first pure McLaren sports car, the MP4-12C.
Demand is strong for the MP4-12C with the car dealers in the Asia-Pacific region confirming orders that account for around a year and a half of production.
“On behalf of the McLaren Automotive board, I welcome Peter Lim to McLaren and look forward to working closely with him as our company expands into the Asia region," said Ron Dennis, executive chairman of McLaren Automotive and McLaren Group.
“This is a very exciting time for us and, as part of our growth strategy, we have been absolutely rigorous in ensuring that the right partners join us; those who are focused on supporting McLaren Automotive through investment that generates strong returns and strategic growth for the future. Peter Lim’s track record in Asia as a highly respected business leader adds further quality to our board in this highly competitive business environment at an exciting time for the company.”
With the launch of the first in the range of McLaren sports cars, the MP4-12C (pictured), through a new global retail network, McLaren is making a name for itself as a new sports car company. McLaren Automotive is focused on the development of a range of innovative, technologically ground-breaking and bespoke high-performance sports cars, hand-built at the McLaren Production Centre at its UK headquarters, and full of Formula 1-inspired technologies and development processes.
McLaren Automotive is designing, developing and manufacturing a range of exclusive and premium pure McLaren sports cars for sale at 35 experienced retailer partners in 19 countries. McLaren Automotive has started distributing the first MP4-12Cs in the UK and Europe, with distribution in the Asia-Pacific region beginning in a month or two.
You can reach TN's Hawke Fracassa at [email protected]l.com or on Twitter @HawkeFracassa.
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