Patrick Rall's picture

The SRT High Performance Tour kicks off at the Mopar Nationals

This past weekend as the 2011 Mopar Nationals opened at National Trails Raceway near Columbus Ohio, the diehard enthusiasts who came together for the nation’s biggest all-Chrysler show, swap and drag race event got a firsthand look at the new 2012 Dodge, Jeep and Chrysler models as the first stop on the SRT High Performance Tour.

This cross-country tour which officially began at the Mopar Nationals will hit a wide variant of events around the country, with a total of 40 stops between their original starting point at the Chrysler headquarters in Auburn Hills, Michigan and the final stop at the 2011 SEMA Show in Las Vegas. Along the way, a team of four SRT brand engineers familiar with the 2012 Dodge Charger SRT8, the 2012 Dodge Challenger SRT8 392, the 2012 Chrysler 300C SRT8 and the 2012 Jeep Grand Cherokee SRT8 will pilot those four incredible high performance models to these various enthusiast meetings before ending at SEMA. In all, the four vehicles touring the country to show off the 2012 lineup of the newly formed SRT brand will be packing 1875 horsepower and 1875lb-ft of torque – as well as plenty of SRT branded handouts for the fans and in-depth information on these new models.

I was on hand at the 2011 Mopar Nationals this weekend and throughout the course of their time spent at National Trails Raceway, Mopar enthusiasts flocked to the display which offered not just information and swag but also a chance to sit in and touch these new models. Needless to say, this was a very popular attraction and the area was frequently packed full of Mopar lovers who wanted their chance to sit in and experience the new 2012 SRT brand lineup.

Tour dates include:
12 Walter P. Chrysler Museum, Auburn Hill, Mich.
13 Mopar® Nationals, Columbus, Ohio
13 Evening Cruise, Heath, Ohio
15 Junction Auto Sales, Chardon, Ohio
16 Wauseon Cruise, Wauseon, Ohio
17 Monroville Chrysler Jeep, Monroville, Pa.
19-20 Woodward Dream Cruise, Royal Oak, Mich.
21 Michigan International Speedway, Brooklyn, Mich.
22 Viper Club of Illinois Track Day Autobahn Country Club, Joliet, Ill.
26 Mr. Norms Garage, Rockford, Ill.
27 Jack Wolfe Chrysler, Dodge, Jeep, Ram, Belvedere, Ill.
28 Cruising for Hope, Chicago
30 Tail of the Dragon, Deals Gap, N.C.
31 Deep South Mopars, Anderson, S.C.
31 Lake Keowee Chrysler, Dodge, Seneca, S.C.

2 Panama City Friday Fest, Panama City Beach, Fla.
4 Mopar Insanity Auto Show - Don Garlits Museum of Drag Racing, Ocala, Fla.
7 Cruise Night, Cardi’s Furniture, Braintree, Mass.
8 NJ Mopar Group Meet and Greet, Springfield, N.J.
9 Chick-fil-A, Dulles, Va.
10 Southern Maryland Mopars,, Lexington Park Dodge, Lexington Park, Md.
11 DC Modern Mopar, Chantilly, Va.
14 Middle Georgia Mopar Club, Robins Chrysler, Jeep, Dodge, Warner Robins, Ga.
15 Cruise Daytona Beach, Daytona Beach, Fla.
16-18 2011 Sebring Thunder Car Show , Sebring, Fla.
17 Cars & Coffee DuPont Registry, St. Petersburg, Fla.
23-25 Denver Oktoberfest, Denver
28 Flashbacks, Omaha, Neb.
29 Baxter Chrysler Jeep Dodge, Omaha, Neb.

1 St. Louis SRT Club, St. Louis
2 Gateway Viper Club, St. Louis
7-9 NASCAR, Kansas Speedway, Kansas City, Kan.
13 Space City LX, Allen Samuels, Dodge Chrysler Jeep Ram, Katy, Texas
14-16 TORC Series, San Antonio, Texas
21 SRT Track Experience, Firebird Raceway Chandler, Ariz.
22 Tucson Mopar Club, Tucson, Ariz.
28 Bob's Big Boy, Burbank, Calif.
29 Cars & Coffee, Irvine, Calif.
29 Mille Miglia, Santa Barbara, Calif.

1-4 SEMA Show, Las Vegas, Nev.

SRT CEO and President Ralph Gilles had this to say about the SRT High Performance Tour:
“We’re excited to take our 2012 Chrysler, Dodge and Jeep SRT vehicles directly to our performance fans and loyalists across the country,” said Ralph Gilles, President and CEO – SRT Brand, Chrysler Group LLC. “Each of these vehicles is loaded with new technologies and content that SRT customers want to fulfill their need for power, performance, contemporary luxury and safety while maintaining each of the vehicle brand’s key design differentiators.”

Gilles also spoke to the media prior to the kick-off for the event, explaining that much like the innovative creation of this multi-brand, high performance SRT group, the newest brand of the Chrysler Group will take unconventional methods to advertise their vehicles. Rather than “tier one” advertising such as television spots, SRT will use more of a grass roots efforts, hitting enthusiast events around the country to bring the vehicles in person to the people who are the most likely to be interested in them.

Click here for a closer look at the stops planned for the SRT High Performance Tour with Google Maps technology along with some information on the four lucky individuals who will spend the next 3 months racing around the country in some of the most powerful vehicles available in the US auto industry.

Check out the gallery below for a look at the vehicles included in the SRT High Performance Tour!

Other Chrysler News:
Chrysler’s SRT brand could offer supercharged 2013 models
Dodge Dakota nears the end, no replacement coming
Ram brand to get new vans with Fiat help
Chrysler recalls 299,718 minivans for airbag risks
Marchionne could leave Chrysler position in 2015/2016
Chrysler leads in growth for July 2011 lead by Jeep
Audi settles dispute with rapper Eminem over A6 commercial

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