A screenshot of the 2013 Dodge Dart build page

Official 2013 Dodge Dart build page live with actual pricing

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The Chrysler Group previous offered up an early build page for the new Dodge Dart with preliminary pricing and the note that actual pricing could vary but this morning, the 2013 Dodge Dart build page is live with actual pricing and complete details on the new C segment sedan.

When the first Dodge Dart configurator was launched in February, the Chrysler Group was quick to point out that the Dart build page was strictly for survey purposes and that actual pricing and feature availability could vary. Now that the official 2013 Dodge Dart build page is live, we can see that things indeed did change quite a bit and that includes a substantial decline in pricing between the survey site and the actual configuration site on Dodge.com. We have known for some time what the actual pricing would look like but now that the build page is up and running with official pricing – prospective Dart owners can see exactly how much their ideal compact Dodge sedan will cost.

The official 2013 Dodge Dart build site on Dodge.com only includes the SE, SXT, Rallye and Limited trimline with the R/T and more recently announced Aero package details coming later this year.

The 2013 Dodge Dart SE carries a build site price of $15,995 which does not include the destination charge of $795 so when no other options are chosen; the Dart SE carries an MSRP of $16,790. For comparison, the early Dodge survey site listed a tentative price of $17,100 so even after destination has been added in, the Dart SE is less expensive than originally stated. The Dart SE comes with the 2.0L Tigershark 4-cylinder engine with 160 horsepower and 148lb-ft of torque sent to the front wheels via a 6-speed manual transmission although a 6-speed Powertech Automatic transmission can be chosen for $1,100. In the preliminary pricing, the automatic transmission option was expected to cost $1,200 so that feature has gotten a bit less expensive.

While the preliminary 2013 Dodge Dart configurator listed 12 exterior colors, there are only 8 listed for the Dart SE. The entry level Dart is available in Blue Streak, Bright Silver Metallic, Bright White, Maximum Steel Metallic, Pitch Black, Redline Red, True Blue and Tungsten Metallic, with all of those paint options coming with no additional charge. From the 12 colors originally listed on the Dart survey site, Winter Chill, Header Orange, Laguna Blue and Citrus Peel are all gone – although Citrus Peel is available for other trimlines. I, for one, am pretty disappointed to see Header Orange not in the lineup - perhaps it will offered on the R/T.

2013 Dodge Dart SE buyers can add Uconnect voice control for $295 or the $995 value group, which adds air conditioning, body colored mirrors, keyless entry and speed sensitive power door locks. When fully loaded, which includes the $95 engine block heater, the Uconnect system, the value group package and destination fee, the Dart SE carries a price of $18,175 ($19,275 with the automatic transmission).


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Both Laguna Blue and Header Orange are late availability in all trims but SE.