Patrick Rall's picture

Chrysler Group covers the HQ building with a 2011 Chrysler 200

The Chrysler Group has used their massive headquarters building alongside I-75 as a billboard several times in the past year, with the 2011 Grand Cherokee and new Ram Heavy Duty adorning the outside of the skyscraper and now the redesigned 2011 Chrysler 200 has taken its place on the company digs in Auburn Hills.

As you can see in the picture on the left, the 2011 Chrysler 200 pictured covering the west-facing side of the company’s 15-floor headquarters building is larger than life and as the “new” 200 looks to erase the demons of the outgoing Chrysler Sebring, Chrysler has used big marketing to show off the redesigned car. Along with the huge image on the outside of the headquarters, Chrysler put together the longest television commercial in Super Bowl history with the help of hip-hop superstar and Detroit native Eminem to show off the new 200 and to introduce the new company tagline – Imported From Detroit – which is also displayed on the outside of the Chrysler HQ building.

The massive 2011 Chrysler 200 smoothed along with west side of the Chrysler headquarters is 116 feet wide and 145 feet tall, with the revised grille measuring 51 feet wide and a 31 foot version of the new Chrysler badge running along the top of the huge grille. Each of the 2011 Chrysler 200’s headlights are 32 feet long and the hood of the new sedan is 44 feet long and 85 feet wide with the windshield above covering a 66x20 area. Below the likeness of the new Chrysler 200 is the new company logo, measuring 98 feet in width and the words “Imported From Detroit” covers a similar amount of the building.

In total, covering the Chrysler headquarters took three full days but over the course of the next few weeks, millions of commuters traveling along I-75 will get an eyeful of the refreshed C-segment sedan.

Other Chrysler News:
Ram Trucks with natural gas could set a new trend in America
Lancia to feature rebadged Chrysler’s in Geneva
Chrysler increases reimbursement for consumers with special needs
The 2011 Dodge Grand Caravan R/T debuts at the Chicago Auto Show
Big 3 salaried workers to receive huge bonuses


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