It appears that Tesla's tweets have been well received by both existing fans and those who are new to the brand. The company has posted more videos and images of their new cars and has also focused on educational content, such as how to best use the cars' features, charging advice, and more.
Tesla has also been tweeting detailed information about their upcoming vehicles, such as the highly anticipated Tesla Cybertruck. By the way, we just learned how many Cybertrucks Tesla may deliver in 2023.
With Tesla's recent success on Twitter, the company seems to be setting a precedent for other automotive companies to follow. It is easy to see how a presence on social media could help a company reach a wider audience. It allows them to present their products, engage with their customers, and answer questions in real time.
In a recent tweet a Tesla Investor Mathias Fons shared a graph showing the total likes on tweets by Tesla and other automakers in 2022. From the graph below you can see how Tesla's Twitter activity, which particularly increased from November 2022, sharply increased the total likes on Twitter. Fons wrote that other companies should also take note of this and post interesting content. To this tweet Elon Musk replied with a comment, writing, "Exactly! If companies post interesting or entertaining content, they will gain an audience rapidly."
The success of the company’s educational content points to the importance of businesses engaging actively on social media. Social media is a great platform to not only share information about a company’s products and services but also connect with customers. By providing helpful and informative content, companies can connect with their customers on an emotional level and foster better relationships.
Tesla has always been a leader in innovation, and this foray into using Twitter to their advantage is no exception. With their tweets, they have shown that they are not only an industry leader in the electric car market, but also in the marketing world. It is a strategy that other companies should be looking to implement, and one that Elon Musk has confirmed will bring rapid success.
Armen Hareyan is the founder and the Editor in Chief of Torque News. He founded TorqueNews.com in 2010, which since then has been publishing expert news and analysis about the automotive industry. He can be reached at Torque News Twitter, Facebok, Linkedin and Youtube.