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Honda Just Made a Major EV Announcemnt Creating a Whole New Division

Honda, the Japanese automaker, announced today that it will create a new division to strengthen and speed up its electrification business. This new division will be effective as of April 1st and will consolidate the company's electrification strategy and development of auto, motorcycle, and power products.

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The move to create Honda's new EV division is a response to the growing demand for electric vehicles (EVs) and the increasing pressure on automakers to reduce their carbon footprint. With the creation of this new division, Honda is signaling its commitment to meeting these demands and staying competitive in the rapidly evolving automotive industry.

The new division will be responsible for the development and production of Honda's electric vehicles and hybrid powertrains. This will include the development of new EV models, as well as the expansion of Honda's existing hybrid lineup. In fact in late October 2022 Honda began building its next-generation hybrid CR-V in Canada. Additionally, the division will also focus on the development of motorcycle and power products that use electric power. See Honda’s 2024 Prologue battery-electric vehicle images here.

Honda's Key points of the organizational changes

  1. Creation of Electrification Business Development Operations
  2. Reorganization of Regional Operations
  3. Reorganization of Corporate Functions

Honda has already made significant strides in the electrification of its vehicles. The company has been producing hybrid vehicles for over 20 years and has also been actively developing and testing electric vehicles. In 2019, Honda unveiled its first fully electric car, the Honda e, which has received positive reviews from industry experts and consumers alike. Honda has also announced plans to launch a new EV platform in 2022, which will underpin several new electric vehicle models.

The new division will be headed by Honda's Executive Vice President, Seiji Kuraishi. By consolidating its electrification strategy and development efforts under one division, Honda will be able to streamline its operations and make better use of its resources. This will enable the company to bring new EV models to market more quickly and at a lower cost. It will also allow Honda to more effectively compete with other major automakers that are also investing heavily in electrification.

The creation of this new division is also in line with Honda's broader sustainability goals. The company has set a target of reducing its carbon emissions by 50% by 2050, and the electrification of its vehicles is a key part of achieving this goal. With the creation of this new division, Honda is signaling its commitment to reducing its environmental impact and leading the way in sustainable transportation.

"With this year’s changes, Honda will further solidify the direction of the organizational changes made last year with an eye toward the realization of carbon neutrality by 2050. Specifically, Honda will strive to further accelerate its electrification business and create new value by leveraging its broad and expanding range of mobility products and services," the company said in a release.

In conclusion, Honda's announcement of the creation of a new electric vehicle division dedicated to the development and production of electric vehicles and hybrid powertrains is a clear sign that the company is committed to staying competitive in the rapidly evolving automotive industry. The move will allow Honda to streamline its operations, bring new EV models to market more quickly and at a lower cost, and make better use of its resources. It is also in line with Honda's broader sustainability goals and will enable the company to reduce its carbon emissions.

Armen Hareyan is the founder and the Editor in Chief of Torque News. He founded TorqueNews.com in 2010, which since then has been publishing expert news and analysis about the automotive industry. He can be reached at Torque News Twitter, Facebok, Linkedin and Youtube.

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