When Enemies Unite: Who Wins in this Toyota / Tesla Joint Venture?
According to a Japanese automotive official familiar with these negotiations, Tesla and Toyota have been working for some time on a joint venture that will result in big gains for both companies.
Each corporation has resources to share that would result in a win-win for both Toyota and Tesla.
Proposed Toyota – Tesla partnership
Toyota would provide its state-of-the-art platform technology, which would help Elon Musk and Tesla produce a compact SUV electric vehicle (EV) at a low cost of around $25,000.
Toyota, in turn, would have access to Tesla’s innovative electronic control platform and software technology.
This seems like a victory for both Tesla and Toyota.
For Tesla, it would provide a means to develop an inexpensive electric SUV at a price most people could afford. It also would allow Tesla to increase its overall sales volume.
Toyota has built an impressive reputation for manufacturing cars, trucks and SUVs that enjoy long-term quality, reliability and dependability. However, technology and multimedia innovation have often lagged behind that of its rivals.
This partnership with Tesla could potentially springboard Toyota into leading-edge wireless and multimedia innovation. I wonder to myself if Toyota might have access to some Tesla driverless technology as well.
Imagine the possibilities.
What comes next for Toyota?
Toyota has a massive shift coming for its vehicle production within the next ten years. The world’s leading automotive corporation plans to manufacture 40% of its entire lineup as hybrid and alternative fuel vehicles by 2025.
This already aggressive campaign skyrockets to an astounding 70% of total sales by 2030. Look for seven out of ten vehicles to be hybrid, plug-in hybrid electric vehicle (PHEV), battery electric vehicle (BEV), electric vehicle (EV), or hydrogen fuel-cell vehicle.
Partnering with Tesla can only help Toyota solidify its global superiority and offer customers the latest technology, safety, features, and convenience they are desperate for.
What comes next for Tesla?
Already dominating the electric market, you may wonder how Tesla could benefit from a partnership with its rival, Toyota.
Well, Toyota has been able to streamline production for many of its most popular models utilizing its new TNGA (Toyota New Global Architecture) platform. The result is more vehicles with improved performance, handling, styling, and ride comfort.
Tesla could take advantage of this process and produce more vehicles than ever before. And at lower prices.
Time for your comments on Toyota and Tesla
Thanks for reading everyone.
What are your first impressions about Tesla and Toyota working together “for the greater good?”
My last comment reminds me of the movie The Incredibles. “Where’s my super suit? We’re talking about the greater good!”
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For me, I think both corporations have potential benefits here and this partnership will end up being a “mutual victory.”
Who do you think gets the better end of this joint venture?
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