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Pricing Revealed for 2020 Toyota Highlander and It May Blow Your Mind

The all-new 2020 Highlander pricing has been announced. This pricing plan for all trim levels may really surprise you.


Are you ready for the redesigned 4th generation of 2020 Toyota Highlander? New models should be delivered to dealerships sometime this month. Our own Torque News reporter John Goreham wrote an informative piece yesterday on 2020 Highander Hybrid highlights that I recommend. Today I will lay out Toyota’s pricing plan for all 2020 Toyota Highlander models – both gasoline and hybrid.

2020 Highlander trim levels explained

Toyota has streamlined and simplified the grade (trim level) hierarchy for the 2020 Highlander, which should make it easier this model year for consumers to pick the best one for them and their families.

First off, there are 5 gas-powered and 4 hybrid trim levels of Highlanders. In gas, you can choose from L, LE, XLE, Limited and Platinum. Hybrid allows you to pick from LE, XLE, Limited and Platinum.

Each one of these levels for gas and hybrid is offered in both front-wheel drive (FWD) and all-wheel drive (AWD). This versatility will help all drivers, whether they are interested in traction for all weather conditions or better gas mileage.

Here is a good way to look at grade levels from 2019 to the all-new 2020. The L model is similar to last year’s LE V6 model. LE is similar to 2019’s LE Plus model. XLE, Limited and Platinum carry over. The SE trim level has been eliminated for 2020 Highlander.

READ MORE: MPG and towing ratings released for 2020 Toyota Highlander.

Pricing plan for 2020 Highlander

I noticed several interesting things about 2020 Toyota Highlander pricing – both for gas and hybrids. First off, I think we all know in the car business that any time a vehicle is redesigned, pricing normally increases a pretty significant amount. This is not the case with Highlander.

2020 Toyota Highlander pricing 2020 Toyota Highlander Hybrid pricing

My pricing observations:

- XLE FWD – Pricing for the ever-popular XLE model actually decreased from 2019. It dipped from $39,720 in 2019 to $39,600 in 2020. The ability to stay steady in pricing here should spike XLE Highlander sales.

- LE FWD – This pricing only went up $40 from last year. This is big news folks.

- The jump from front-wheel drive to all-wheel drive is a reasonable $1,600 increase for the L, LE and XLE grades. Price increases $1,950 when you switch from Limited FWD to AWD and Platinum FWD to AWD. This seems very fair and makes it practical on a budget to get that all-wheel drive option if you need it.

- Hybrids. If you have thought about buying a Highlander Hybrid in the past, you may want to look even closer at the 2020 Highlander Hybrid options. Pricing only increases $1,400 from gas to a hybrid. There was a time when there was a $5,000 premium to buy a Highlander Hybrid over its gasoline equivalent. The gasoline savings plus an incredibly modest price bump all point toward hybrids being the way to go, provided it fits your budget.

THIS MAY HELP: See standard features for all gas-powered 2020 Highlander Hybrids in my video review.

Time for your thoughts on 2020 Highlander

What do you think of pricing for 2020 Toyota Highlander? Are you impressed or wish it was different? Will you consider a Highlander Hybrid for your next purchase? If not, what factors are making you hold off getting a hybrid?

Thanks for reading everyone. See you next story when I show how to get the huge 12.3" multimedia touch screen in your 2020 Highlander. Please bookmark for all your Toyota news.

YOU MAY ALSO LIKE: Take a tour of interior styling and features for 2020 Highlander Hybrid Limited. Please also subscribe to Torque News YouTube channel for the latest Toyota news and auto analysis.

Bookmark Jeff Teague's Toyota News and Reviews at Torque News Toyota. Please subscribe to Jeff’s “Toyotajeff” YouTube channel for Toyota news, reviews and how-to videos. Follow Jeff on Facebook and Instagram. Find him on Twitter @toyotajeff1 and tweet him tips for new stories.


Thomas Duke (not verified)    December 20, 2019 - 12:50PM

The article days, "XLE model actually decreased from 2019. It dipped from $29,720 in 2019 to $39,600 in 2020". That's a huge increase of nearly $10,000

Jose (not verified)    December 20, 2019 - 3:51PM

How is that correct?
XLE FWD – Pricing for the ever-popular XLE model actually decreased from 2019. It dipped from $29,720 in 2019 to $39,600 in 2020
Can you explain me?

Chris Jaworski (not verified)    December 20, 2019 - 11:01PM

In reply to by Jose (not verified)

Can you please explain how you can call a dip in pricing when in 2019 the vehicle was 29,700 $ and in 2020 the price increased to 39,600 $ ??

Mike (not verified)    December 20, 2019 - 10:57PM

I was going to buy one but couldn’t get a straight answer on the release date. I heard late January from my dealer now. Couldn’t wait

Neil (not verified)    December 21, 2019 - 8:26AM

As your title said, my mind is blown because XLE going to be sold for $39600 from $29720 is actually decreased in price. If that is typo, then what part of your article should I be blown my mind on? The big news of only $40 increase on LE model?