Land Rover Defender Concept at Frankfurt Auto Show, 2015 release planned

The Land Rover DC100 concept builds upon the essence and spirit of the Defender 110 and allows Land Rover to open a debate and inspire people to dream about the Defenders of the future.

"Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide, said Gerry McGovern, Director of Design, Land Rover, commenting on the Land Rover DC100 concept car. “This isn't a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century."

The world-renowned vehicles have been used by the British military since the 1950’s, throughout the Commonwealth. The U.S. even used the Land Rover Wolf, as the military Defenders are known, extensively during the Gulf War, because of their greater capabilities and ease of air transport over Humvees.

"Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market, added John Edwards, Global Brand Director. “We plan to engage with existing and potential customers to help us finalize the details of the new vehicle. One thing's for sure, it's going to be an exciting journey, and we can't wait to get going."

The next chapter in the Land Rover Defender story will begin at 09:15 hrs (CET) on September 13 at the 2011 Frankfurt Auto Show.

Additional details will be available soon.