Buick Cascada: Another Failed Reatta?
The Buick Cascada is Buicks return to the convertible coupe market. Buick hasn't had a coupe since it's 1999 Riviera. Going back further, Buick hasn't had a convertible since it's 1991 Buick Reatta. The Buick Reatta was a failed 2 door, 2 seater that only saw 4 years of production (1988-1991).
The Cascada was introduced in the 2015 North American Auto Show and started appearing in the showrooms in 2016. You might even remember seeing the Cascada commercial during this years Super Bowl.
The Cascada features a soft top that can go down while in gear. Of course you have to be going slower than 31 MPH. The car also features deployable roll bars that automatically detect a rollover crash, and beautiful 20 inch wheels.
However, recent reviews on the Cascada have not been favorable. Most comment on the lack of a driver feel in the steering wheel, and it's heavy weight (almost 4,000 pounds). It seems as though Buick didn't learn from its past and haven't made the attempt to make a sporty convertible. In this instance, the Cascada is a cruiser, but that's what a classic Buick is.
Make no mistake, the only "classic" things about this car is its ridiculous weight, and its poor handling. As a Buick enthusiast, I'm somewhat disappointed in the Cascada. This is Buicks chance to gain even more grip on the younger generation with a sporty feeling convertible.
The sales numbers for the Cascada is not bad for only being released since January. 5,300 units of the Buick Cascada have been sold since the beginning of this year. In the first year of the Reatta, there were only 4,700 units sold. The Cascada is clearly doing better than the Reatta.
Only time will tell the future of the Cascada. It's clear the engineering team still needs to do some work on the handling of the Cascada, and maybe some work on the weight and performance. I hope to see the Cascada succeed in the next few years, and I hope it doesn't end up being another failed Reatta.