Buick unveiled a stunning, new Wildcat EV Concept vehicle to showcase its new design direction as well as a new emblem. The mid-luxury GM brand is also promising to transition to all-electric vehicles by 2030. The first big step in that transition will be a new Electra SUV that will debut by 2024.
Buick Wildcat EV
The Wildcat EV is a sleek, beautiful 2-door, with sweeping lines and a tapered back. The new Buick tri-shield logo sits on the front and rear of the vehicle, not on the grille. The large, graceful grille signifies the new front design for Buick models. Production models will start transitioning toward it next year.
“The Wildcat EV concept represents the real design future for the brand,” said Sharon Gauci, executive director, Global Buick and GMC Design. “Buick has always been forward looking and this expression is a glimpse of where we’re going, and the optimism we have for the limitless possibilities of an electric future.”
Buick describes the new face of the brand this way: “The Wildcat EV concept also introduces a new, expressive face for Buick, distinguished by a bold, forward-leaning front-end appearance that features a low-mounted, trapezoidal grille. Sharp, high-mounted and horizontal check mark-shaped lighting flanks the vehicle, while the outer edges of the grille house primary lighting. The lighting elements are configured to create a unique welcome choreography when the driver approaches.”
“We are on the cusp of true change, and this concept is a tangible vision of it,” said Gauci. “It inaugurates the next chapter in Buick’s design heritage, as we make the crucial transition to our all-electric future.”
Electra SUV in North America by 2024
As Buick starts to transition to all-electric by 2030, it will bring its first electric vehicle to market in 2024. Buick says its EV products will carry the Electra name. Buick is not giving details about the size or design of the Electra at this point, only that it will be an SUV.
“The Buick brand is committed to an all-electric future by the end of this decade,” said Duncan Aldred, global vice president, Buick and GMC. “Buick’s new logo, use of the Electra naming series and a new design look for our future products will transform the brand.”
The new Buick badge is the first significant change to the emblem since 1990. The new badge is made up of three individual shields. The logo will start appearing on all new Buicks next year. They will be on the actual body of the vehicle and not on the grille. Last year was Buick’s best sales year, with U.S. sales up 7.6%. We’ll look forward to learning new information about the new Buick Electra Series and bring it to you as soon as we have it.
Buick Video and Photo
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