If you look closely at the problems the car industry faces every day from the coronavirus, you begin to see that just keeping cars on the lot is a challenge. There are many reasons for it, as Jalopnik's 1st Gear found. In a story I recently wrote I detailed the impact of COVID-19 on the market.
What A Difference A Year Makes
At this point last year, for example, automotive inventory was at a healthy level with popular models available for customers. However, as the pandemic tightened its grip on the car industry, there are fewer and fewer popular models available. It is a situation that stretches from the carmakers to dealers. My colleague Jimmy Dinsmore recently wrote with details of the Ford F-150.
It is a situation that has automakers working harder than ever to provide inventory while dealers are working hard to provide their customers with inventory so that they stay in business. It is a situation that has been noted by Jalopnik's 1st Gear, Automotive News, and Autotrader, as well as Bloomburg, and Cox. Daily the factories are trying to overcome the vice grip that is the pandemic as are dealers who are seeking vehicles for their customers.
Indeed, demand isn't what it used to be. Inventory is the "lowest nationwide . . . since November 2011," says Automotive News. The reason for this, the explanation goes, is manufacturing slowdowns and bottlenecks.
If you look closely at the situation, there is a two-level problem. Automakers and suppliers are working hard to keep their workers healthy and to keep their assembly lines running at full speed. Ford Motor and General Motors execs have warned that their plants faced an absenteeism a critical issue.
Production, While Up, Still Not Back
They continued that production levels had not returned to pre-COVID levels. BMW and Honda have countered absentee workers by retraining staff to fill in for absentee workers. In this way, they can keep the assembly lines at their plants humming.
Meantime, Kia identified supplier constraints as its crucial issue. The automaker said the constraints were hosing output of the popular Telluride crossover, Bloomberg reported last week.
Other automakers reported shortages as well. For instance, Nissan reported the Rogue crossover and Frontier pickup were facing shortages. And, Mercedes-Benz and Toyota were also reporting problems. Said Randy Pflughaupt, group vice president of supply chain management, "We have good days and not-so-good days."
Complicating matters is the model-year changeover. Michelle Krebs, an executive analyst at Autotrader, said that inventory issues are in no way only caused aren't caused by slower production. There's also model-year changeover, which occurs in late summer, and which can slow inventory recharge down.
Inventory Tighter For Multiple Reasons
This year production has not only been tighter due to model-year changes but also to \coronavirus issues. It is equally as accurate that COVID-19-related issues, which, in turn, have caused production halts, have also delayed the rollout of the new model-year vehicles.
The industry-wide inventory level is a severe problem for 2021 is telling. At this time last year, for example, reports indicated that industry-wide inventory stood at nine percent. This year, inventory is only 0.5 percent. For dealers, it means far fewer available models, especially desirable ones. Dealers received reminders to take their full allocations. Dealers that didn't take their full allocations are now facing even bleaker inventory levels.
Jalopnik had this conclusion: The site noted that inventory today represents an entirely new experience for dealers. Instead of having vehicles, neither they nor their customers want. Instead, with inventory tight, each vehicle on a lot is another sale.
Marc Stern has been an auto writer since 1971. It was a position that filled two boyhood dreams: One was that I would write, and two that I write about cars. When I took over as my newspaper's auto editor, I began a 32-year career as an automotive columnist. There isn't much on four wheels that I haven't driven or reviewed. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, and others. Today, I am the Ford F150 reporter for Torque News. I write how-to and help columns for online sites such as Fixya.com and others. You can follow me on Twitter or Facebook. Most of Marc's stories can be found at Torque News Ford coverage. Check back again and search for Torque News Ford F-150 news for more F-150 truck news coverage.