It is an interesting question, if money is no object and you have access to all the performance parts that Jeep creates, how would you build the perfect vehicle for Moab? What would you add? What would make a Gladiator the ultimate Moab trail conqueror? That was the question facing Jeep and the off-road experts from Jeep Performance Parts. The result is the 2026 Jeep Gladiator Rubicon “Red Rock”. Jeep built the one-of-a-kind Gladiator and is giving it to the Red Rock 4-Wheelers Club who every year help lead the Easter Jeep Safari. The club has helped protect and maintain the trails around Moab, Utah, for more than 40 years.
The 2026 Jeep Gladiator Rubicon “Red Rock”
Jeep and Jeep Performance Parts teamed up to build a workhorse designed to handle the spectacular terrain around Moab, Utah. The custom 2026 Jeep Gladiator Rubicon, playfully named “Red Rock,” as a dedicated donation vehicle for the Red Rock 4-Wheelers. The team engineered a unique purpose-built truck, with the tools, capability and durability needed to support year-round trail maintenance and cleanup efforts across Moab’s rugged pathways.
“The Red Rock 4-Wheelers have set the standard for responsible off-roading and trail stewardship for more than 40 years,” said Bob Broderdorf, CEO of the Jeep brand. “Their dedication to protecting Moab’s unique landscape ensures that future generations can experience the same sense of freedom and adventure that defines the Jeep brand. The Red Rock Gladiator is our way of saying thank you, built with the tools, capability and durability they need to continue the work they’ve led so passionately. On behalf of Jeep and JPP, it’s an honor to support the people who protect the places we all love.”
“This is more than a vehicle, it is the Jeep brand’s recognition of a way of life that has shaped families, communities and traditions here in Moab for generations,” said George Schultz, president, Red Rock 4-Wheelers. “For decades, the Red Rock 4-Wheelers have worked to protect wheeled access, steward the routes and preserve the region as both a world-class wheeling destination and a living, working landscape. As president of the organization, and as the son of its founder, I see this Gladiator as a tribute to the people and the work that built this legacy and an investment in the responsibility we carry to pass that stewardship to the next generations.”
Special Equipment on the 2026 Jeep Gladiator Rubicon “Red Rock”
- 3-inch suspension lift
- 37-inch BFGoodrich KM3 tires on beadlock wheels
- Steel bumper with a Warn winch
- Cargo system rack with storage pods on top of a sliding cargo tray in the bed.
- Upgraded TYRI lighting provides better visibility on technical trails
- Wide rock rails and door sill guards for added protection
- Onboard air system quick-connect coupler increases everyday functionality
- Custom color and graphics
Interior Upgrades
- JPP Armorlite flooring
- Grab handles and an instrument panel accessory rail.
- ARB onboard air system supports tools and recovery needs
Who Are the Red Rock 4-Wheelers
Based in Moab, Utah, the Red Rock 4-Wheelers are one of the most respected off-road clubs in the world. Their decades-long commitment to responsible recreation have made them essential partners in preserving Moab’s trail network for future generations. Their ongoing work includes maintaining routes and installing fencing to prevent trail widening. They routinely organize park cleanups and help other drivers have access to the park. Many consider the Red Rock 4-Wheelers a model for responsible land use and community-driven conservation. Since assuming leadership of the annual Easter Jeep Safari in 1982, the club has continued to elevate the event while championing sustainable recreation and the Jeep brand’s deep connection to Moab. The volunteer-run club has invested countless hours, vehicles and personal resources to maintain, protect and preserve the region’s legendary trails.
Image by Jeep
About the author
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin. Follow Mary at @MaryConwayMedia on X and on Facebook, and send her car news tips for future stories. Mary Conway is an esteemed automotive and business reporter who was inducted into the Michigan Journalism Hall of Fame in 2019. Mary is a member of the Automotive Press Association, Rocky Mountain Automotive Press, Society of Professional Journalists, and NATAS.
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