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2023 Jeep Gladiator's New Color is Sure to Get Attention

One of Jeep's new colors is a shocking yellow. Fans will love the high velocity color.

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Every year, Jeep dreams up some incredible colors to express the energy and individuality of some of the most popular models. New in 2023, the Jeep Gladiator is getting a shocking, neon yellow, that screams adventure.

High Velocity Yellow

Jeep describes the new color as a high-energy, high-impact hue. This is the first time a shade of yellow has ever been available for the Gladiator. Jeep also says the color is not afraid to stand out, just like the Jeep Gladiator community. Jeep has had other high-intensity colors in the past. Nacho orange and Tuscadero pink come to mind as very vibrant colors in recent years.

The great thing about ordering the custom color straight from Jeep is that it will be painted by the professionals that typically paint vehicles. It will also make it easier to get matching paint down the road, if the driver ever has an accident. The brilliant yellow can be ordered on all of the Gladiator models. The manufacturer’s suggested price is $395.

“Since the Jeep Gladiator arrived for the 2020 model year, customization has been a huge part of its identity,” said Jim Morrison, senior vice president and head of Jeep brand North America. “In response to customer requests, High Velocity is the latest example of another bold shade that strengthens the enthusiastic personality of our loyal and avid Jeep community.”

2023 Jeep Gladiator Colors

High Velocity joins Firecracker Red, Hydro Blue, Sarge Green, Silver Zynith, Sting-Gray, Granite Crystal, Black and Bright White as available exterior paint colors for the 2023 Jeep Gladiator. Often, the special colors are also available on the Wrangler. Jeep is only saying that high velocity yellow will be available on the Gladiator at this point.

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Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

Follow Mary Conway at @maryconwaymedia and send her car news tips for future stories.

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