Jaguar Land Rover sales hitting the skids or just drifting
All the news from Jaguar has been great up till now, the XE about to release, the new F-Pace Crossover will launch soon, strong rumors of a Super F-Type sports car, so excuse me if I find any bad news hard to imagine. Tata Motors (Jaguar Land Rover parent company) are saying that profits fell in their latest financial reports, showing a $580 million sales decline for the quarter that ended in December 2014.
Some reports are pointing to an issue with supply rather than demand, so what will this say about new models coming out soon and possible plans to build a new manufacturing plan in the US (Georgia). The newest Jaguar Land Rover (JLR) plant in China should help give them a boost in production and create more sales growth. Although JLR has reported strong sales in China, the economy is not increasing at the typical rate. They are hopeful that new dealerships opening will help sales to get back on track in China and turn the recent cooling trend of the economy around.
Jaguar thinks the all-new XE sedan will drive sales as it goes head-to-head with the mighty BMW 3-Series and Land Rover’s new Discovery Sport should bring new excitement to consumers. The Discovery Sport will be a great entry level model for Land Rover as a more affordable choice.
US consumers say in most of the social media traffic that they don’t want to see Jaguar water down the styling or sophistication that made them attracted to the brand in the first place. They fear that Jaguar has lost its elegant look, that the directions of the new models are driven by the cookie cutter cars trending today. Loyal fans want to see Jaguar get back to the rich luxury and distinctive looks they were known for. Other say that Jaguar has no business getting into the crossover (or SUV) market, but could it just be the funky name (F-Pace) that Jaguar executives say is inspired by the popular F-Type.
Let’s hope that Jaguar can avoid the sales skids and get back to drifting those fabulous F-Types into a power slide. The press will also be closely watching to see if the media hype over the all-new XE will deliver on the excitement in the sales department.
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