Hyundai Wants You On Its Soapbox

Hyundai Soapbox Concept

Hyundai design center Europe just unveiled a small glimpse into the “Soapbox” project. It’s a silhouette for now until the full reveal, but the car shares similarities with the concept car 45. The vehicle features a gentle 45-degree angle with a wedge shape, and long straight lines are visible with the Hyundai logo on the side.

What is a Soapbox?

So what exactly is this? Well, Hyundai explains starting with the term “soapbox,” which refers to motorless, gravity-propelled vehicles raced by children on a downhill road. The cars used to be made from discarded wood soap crates, hence the name. But now these vehicles have more sophisticated designs and are prevalent in Europe and North America where soapbox derbies take place. Perhaps Hyundai wants to participate in one.

Hyundai Soapbox Conclusion

It’s always refreshing to see new concept cars because they give us a small look into what manufacturers might have in mind for future designs on vehicles. This vehicle gave me Tesla Cybertruck vibes, which may be a coincidence because Hyundai is getting ready to take over the global EV space.

Read more Hyundai stories here.

Kevin Meyn is an automotive journalist for Torque News concentrating on Hyundai content. Kevin is the founder of Exhaust Sports Auto Youtube channel, where he does professional car reviews on new and used vehicles. Through the use of various resources and extended Automotive expertise, Kevin documents the latest in automotive news revolving around Hyundai. Kevin graduated from NC State University studying Supply Chain Management but has had a passion for cars since he was a child. Follow Kevin on Twitter and Instagram @exhaustsports.