Why Loyal Toyota RAV4 And Subaru Forester Customers Could Switch To New Honda CR-V
Toyota has the top-selling RAV4, Subaru sells the popular Forester and each brand’s customers are extremely loyal. But when it comes to partnering with one political party, those customers could jump ship to Honda and its number-one selling CR-V. You have probably read about the war going on in California over the Trump Administration starting its rollback of the fuel economy standards.
A group called the Alliance of Automobile Manufacturers was there supporting California. After the rollback, California said it would stick with the Obama administration’s stricter rules. BMW, Volkswagen, Ford, and Honda made a deal with California to follow the original tighter emission rules.
2020 Toyota RAV4
But a different group, calling themselves the Association of Global Automakers, is supporting President Trump. Now GM, Fiat Chrysler, Toyota, Mazda, Nissan, Kia, and Subaru are supporting the Trump administration’s efforts to prevent California from setting its own standards.
Toyota, the maker of the Prius and the Mirai, is the poster child for being a green car-maker. The Toyota brand is popular with many who support stricter rules on fuel-economy and this could upset owners of these cars.
Subaru is big on protecting the environment and have long been associated with having a zero-landfill plant in Lafayette, Indiana. They also have an initiative with the National Park Service to support waste reduction. This resonates with many customers who own the Subaru Outback, Forester, and Crosstrek models.
Subaru supports cleaning up the National Parks
The Association of Global Automakers says, "Throughout the rule-making process, Global Automakers has called for a unified national standard that continues the industry’s significant progress in improving motor vehicle fuel economy, and that rewards investments in next-generation fuel-savings technologies.”
Honda is a member of the Association of Global Automakers but is upset by this move by the Association, telling the New York Times: Marcos Frommer, a Honda spokesman says, “Honda is not a participant in this litigation and is not contributing any funds supporting our trade association’s activity in this area. Honda has already locked in vehicle greenhouse gas standards through the model year 2026 based on the stricter standards agreed on with California.”
2020 Honda CR-V
The line is drawn in the sand and now customers have to decide on which automaker to support because of the California ruling. Will loyal Toyota RAV4 and Subaru Forester owners switch to the 2020 Honda CR-V when it’s time to buy their new SUV? Stay tuned.
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Photo credit: Toyota Motor, Subaru USA, American Honda