Why The All-New Wilderness Trim Could Launch Subaru To New Heights
Subaru of America is down in sales, and in September's report, sales plunged 30 percent from September 2020. The drop might be exaggerated, however, because September 2020 saw a record for Subaru sales. The decline in sales is due to the lack of new model inventory because of the global microchip shortage. But on the positive side, Subaru sales are up six percent higher overall than during the same period in 2020.
A report from The Motley Fool says Subaru could be poised for a rebound after the chip shortage improves new Subaru Forester, Outback, and Crosstrek model inventory. The 2022 Subaru Outback Wilderness and 2022 Forester Wilderness models could lead the way as the new outdoor-themed SUVs are "well attuned to important consumer trends," says Motley Fool.
Customer response to its new Outback Wilderness model is very positive. Retailers are selling the adventure-ready Outback Wilderness as fast as they get them delivered from Subaru of Indiana Automotive, where they are built.
Demand is growing for Subaru's Forester, Outback, and Crosstrek SUVs, and The Motley Fool says, "It is only the lack of inventory, not a failure of consumer interest, causing the decline year over year in monthly deliveries."
The chip shortage is slamming the brakes on Subaru's sales for now, but the Camden, N.J. automaker could be poised for a rebound. The COVID pandemic sparked an American exodus to the great outdoors, and Subaru customers were ready to get away from civilization. And Subaru Forester, Outback, and Crosstrek owners were already there before the pandemic hit.
We witnessed this at a recent Subaru event at REI in Denver, Colorado. Hundreds of outdoor enthusiasts saw the 2022 Outback Wilderness on display in front of the store in Denver. There was high interest in the new adventure vehicle. Check out the complete Subaru Report story here.
Subaru is already positioned with the 2022 Outback and 2022 Forester Wilderness models. In the September sales report, Jeff Walters, Subaru of America Senior Vice President of Sales, highlighted how Subaru has just introduced the new Outback Wilderness and Forester Wilderness. Walters says, "they continue to impress car buyers looking for enhanced off-road capabilities and trail-tested confidence."
Subaru's demand for the 2022 Forester, Outback, and Crosstrek remains strong. We spoke to a source close to Subaru, and he told us, "I've taken more orders for new Subaru models in the last couple of weeks than at any time in my entire seven-year career at Subaru!" He said he is pre-selling more Forester compact SUVs, and Crosstrek is a close second.
The Motley Fool says, "With demand for its SUV line already strong, the new Wilderness variants of its Forester and Outback with enhanced off-road capabilities just rolling out, and a dynamic outdoor and off-roading consumer trend in full swing, Subaru has all the makings of a sales surge lined up."
The all-new 2022 Subaru Outback Wilderness and 2022 Forester Wilderness outdoor-themed SUVs could launch the Camden, N.J. automaker to new heights after easing the chip shortage.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru USA